RIP, Buick/Opel/Vauxhall/Holden Cascada

Steph Willems
by Steph Willems

Arguably the most interesting — or at least atypical ⁠— Buick in the brand’s lineup, the Cascada was a European creation that wore many badges. And now it’s truly, definitively dead.

Unlike the recent deep-sixing of the Ford Taurus and Chevrolet Cruze, the last Cascada to roll off Opel’s Polish assembly line did so with little fanfare. Perhaps a few autoworkers raised a tallboy of Tatra after work, we don’t know. For Opel parent PSA Groupe, the ceasing of Cascada production is akin to sweeping old cobwebs away in preparation for new wallpaper.

But what a life it had.

Appearing in North America in 2016, the Cascada brought room for four sun-loving occupants and an odd 1.6-liter turbo that seemed out of place in the segment, but right at home in its European birthplace. Once General Motors punted its European operations to the French, the Cascada’s future looked grim. Amid declining sales and a need to free up plant space for new product, the quick-moving, suddenly profitable PSA Groupe signed the Cascada’s death warrant earlier this year.

According to GM Authority, the last drop-top Buick left the factory sometime before the end of the second quarter of 2019. It seems no one posted a death notice in the local paper.

Dealers were told back in February to get their orders in before it was too late. At the time, Buick talked up the Cascada’s ability to lure outside buyers to the brand, though most still think of the model as a rental fleet darling.

Built to fill a niche role, the Cascada was something of a spiritual successor to the defunct Chrysler Sebring/200 convertible ⁠— a reasonably priced non-sports-car ragtop that afforded owners (or renters) easy cruising on warm summer nights. Performance was not a selling point with these cars.

And while the Cascada’s hefty weight and small engine didn’t add up to great fleet-footedness or fuel economy, reviewers tended to go easy on the German-American product. It was at least an interesting Buick, you see. Sales were slow from the outset, with the Cascada only recording a single four-figure sales month (April 2016).

For those saddened by the Cascada’s death, it’s probably no comfort to hear that the next Buick to appear on our shores is a small crossover with not one, but two three-cylinder engine options. Oh well — there’s still a dwindling handful of Cascadas out there to satisfy dreams of sunset cruises along the Gulf shore. Buick sold 400 of them last quarter. Through September, some 2,458 Cascadas found buyers in the U.S.

As the brand prepares for the introduction of the Encore GX, the only passenger car left in production is the Regal, offered as a sedan-like liftback or wagon. The Detroit-built LaCrosse full-size sedan sadly bit the dust earlier this year. Tears shed over both the LaCrosse and Cascada probably haven’t stained the carpets of the C-suite offices in the Renaissance Centre, as the only vehicles with sales momentum appear to be those offering raised seating positions and optional all-wheel drive.

Year to date, sales of the Buick Encore are up 6 percent, while the larger Envision and still-larger Enclave are up 9.9 and 16.4 percent, respectively.

[Image: General Motors]

Steph Willems
Steph Willems

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  • Steve203 Steve203 on Oct 07, 2019

    fwiw, I have been seeing a new Buick ad the last couple weeks, touting all the electronic nannies the cars have. The ad only shows the 3 SUVs. No Regal.

  • Thornmark Thornmark on Oct 08, 2019

    convertibles were not practical but sexy this Opel combines impracticality w/ not sexy - it's just a little less bathtub-like than the Murano cabriolet the thing had flop written all over it from the start and this Opel orphan did not help GM's Encore division at all

    • See 1 previous
    • Hydromatic Hydromatic on Oct 08, 2019

      I think Nissan was on to something with the Murano CrossCabriolet, despite it looking like a bad joke at first. If today's buyers only move for tall wagons, then why not dress up a tall wagon by chopping its roof off? Mark my words, BMW and Porsche are edging closer and closer to pulling off a CrossCabriolet of their own and people are gonna go ga-ga over it. Partly because of the badge, but also because German/Euro styling has that certain something that Japanese designs lack.

  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
  • Alan Change will occur and a sloppy transition to a more environmentally friendly society will occur. There will be plenty of screaming and kicking in the process.I don't know why certain individuals keep on touting that what is put forward will occur. It's all talk and BS, but the transition will occur eventually.This conversation is no different to union demands, does the union always get what they want, or a portion of their demands? Green ideas will be put forward to discuss and debate and an outcome will be had.Hydrogen is the only logical form of renewable energy to power transport in the future. Why? Like oil the materials to manufacture batteries is limited.
  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
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