Incoming Nissan CEO to Employees: We'll Get There

Matt Posky
by Matt Posky

Even though Makoto Uchida hasn’t officially assumed his role as Nissan’s new CEO, the incoming boss hasn’t wasted time reassuring employees that his main focus will be restoring the business’ financial performance. “Nissan is on the right path for recovery … although it might be a gradual process,” he told workers on Friday.

Reuters shared details of the event, adding that Uchida expressed the importance of rebuilding trust with both the public and the greater Renault-Nissan-Mitsubishi Alliance. It’s no secret that the business relationship between the French and Japanese automakers has grown strained, leaving many wondering if the next CEO would attempt to run back into the strong arms of Renault or move the company further away.

From Reuters:

Uchida said he was poised to use all his experience to turn the company around, which he stressed also “will include the building of alliance partnerships”.

In picking Uchida as the new global head of Nissan, the company’s board has chosen an executive known internally for close ties to top shareholder Renault and for a frank, straight-talking manner that has marked him as an outsider.

According to one long-time associate, who spoke on condition of anonymity, Uchida is known for his unflagging work ethic and relentless focus on cost control. The source described Uchida as direct and to the point in conversations, a “foreigner with a Japanese face”.

Uchida’s placement was announced earlier this month, along with the naming of Ashwani Gupta as Mitsubishi’s chief operating officer and Nissan executive Jun Seki as vice chief operating officer. Uchida isn’t expected to take over until January 1st, at which time Nissan’s restructuring efforts will be in full effect. That includes the elimination of at least 12,500 positions by March 2023, as well as a 10-percent reduction in the automaker’s product lineup.

[Image: FotograFFF/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Redgolf Redgolf on Oct 20, 2019

    Me neither!

  • DenverMike DenverMike on Oct 21, 2019

    They can rearrange the deck chairs all they want, but what can any of those brands offer (to the mainstream) other than the cheapest option and or last resort financing?

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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