Breaking: The Chevy Sedan Is Not Yet Extinct (Though Buyers Are Working On It)

Steph Willems
by Steph Willems

Unlike Ford, which plans to put its sole remaining four-door passenger car underground by 2021, General Motors’ Chevrolet division is not quite ready to kiss the sedan goodbye.

While the automaker did cull its compact Chevrolet Cruze earlier this year (sparking a wail of grief from a certain writer whose year-old daily driver now bears an defunct nameplate), and while the Chevy Impala is also scheduled to bite the dust come January, the long-running Malibu is said to have at least a few good years left in it.

According to Automotive News‘ updated product pipeline, the midsize Malibu, which underwent a facelift for 2019, “is expected to continue until at least 2024.” The same longevity cannot be claimed by the subcompact Sonic and Spark, which appear ready to follow their larger siblings into the grave within a year or two.

Come that hazy tombstone date, the Malibu might be “indirectly” replaced by an electric vehicle, the AN prophets claim. A refresh could occur for 2022, should GM deem it practical.

Built in Kansas City, the Malibu underwent significant changes for 2016, enjoying large gains in fuel economy and a significant loss of weight. At the same time, the sedan’s much-maligned backseat gained some much-needed volume. Sales volume followed, with that year being the model’s best showing since GM returned the Malibu nameplate to the Chevy stable in 1997.

Alas, good things rarely last, and GM watched Malibu sales fall from nearly 228,000 in ’16 to just under 186,000 in 2017. Last year brought another tumble, to the 144,000 bracket — its worst sales year since 2007.

If you’re wondering whether there’s good news for this sensible sedan in 2019, you can probably guess the answer. There isn’t. Through June, Malibu sales fell 14.7 percent, mirroring the performance of so many midsizers — and cars in general — throughout the industry. If the trend continues, and there’s ample reason to believe it will, one wonders if 2024 is too rosy a prediction for the Malibu’s end date.

At least its Fairfax Assembly home, unlike the Cruze’s now-shuttered Lordstown facility, hosts a crossover under its roof.

[Images: General Motors]

Steph Willems
Steph Willems

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  • DeadWeight DeadWeight on Jul 31, 2019

    Corn-based ethanol scam? Correct! Sugar cane ethanol is WAY better. Sugar cane derived ethanol, as is produced in South America, can be produced for approx 5% of the cost of corn-derived ethanol (production costs, not logistics of shipping it). The corn-derived ethanol thing is a MASSIVE SCAM ON TAXPAYERS/CONSUMERS and MASSIVE WELFARE TO BIG AGRICULTURE. Sugar cane grows like crazy, even win the wild, with almost no required extra fertilizer, water or other commoditized input. Corn is a fertilizer and especially water intensive crop (corn requires about 100x the amount of water that sugar cane does to grow). CONGRATULATIONS AMERICAN TAXPAYERS/CONSUMERS. You literally could have ethanol at the pump for approx 1/5th the cost of what it is now BUT FOR CONgress and "both" "different" political parties bending you over, repeatedly, par for the course in every facet of your life.

  • Jeff S Jeff S on Jul 31, 2019

    Agree corn based ethanol is a scam and we are all paying for it as taxpayers and the damage it does to our vehicles and power equipment. It would be interesting to know just how much dollarwise the damage that corn based ethanol does to vehicles and power equipment--I would guess it would be at least millions per year.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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