Bentley Marks 100th Anniversary With $256,000 Book
Bentley’s celebrating its centenary this month, but rather than launch some dingus special edition, the automaker issued a promise that the all-new Flying Spur will redefine contemporary craftsmanship and luxury when it finally debuts. It’s also offering a limited run of extravagant books illustrating the brand’s history.
While the cheapest of these printed works will set you back £3,000 ($3,837), there will be a “100 Carat Edition” that costs £200,000 ($255,811) per copy. Weighing more than 66 pounds, the book comes laden with 100 carats of diamonds. At over 3 feet wide, and housing gatefolds that can double those dimensions, Bentley proudly proclaims the 800-page monstrosity as the “heaviest book ever produced” for an automotive brand.
As if that wasn’t ridiculous enough, customers have the option to have their book customized in official Bentley leather — which can be matched to their own vehicle, if so desired. It even has a legitimate brand emblem on the front cover, regardless of whether or not you opt for the “cheap” version.
Bespoke touches don’t end there, however. Owners can have their own photographs included on certain pages of the book. The mid-tier Mulliner Edition, which costs £12,500 ($15,991), opens up the option to have those photographs professionally done by luxury publisher Opus for inclusion on their own editions, plus the ability to have owners’ names gilded in silver or gold on the cover. And, if that wasn’t enough, the book’s case even incorporates rubber from the front-left tire of the Speed 8 racing car that won the 24 Hours of Le Mans in 2003.
The 100 Carat Edition seems to offer all of that and more. “More” being the ability to set that Bentley logo on the cover in either white gold or platinum. Limited to just seven examples, the ultra-expensive tome will be rarer than most of the brand’s cars. Meanwhile, the more affordable Mulliner and Centenary publications will be produced in higher volumes, at 100 and 500 copies, respectively.
The automaker says the Bentley Centenary Opus “is much more than a coffee table book.” We’re inclined to agree. Its dimensions, heft, and ludicrous value make it far more suitable for a bank vault than any coffee table we’re familiar with.
Honestly, if it wasn’t for the price tag and size, the book would probably make an excellent addition to any automotive enthusiast’s bookshelf. It looks like a treasure trove of automotive history, incorporating loads of design sketches, high-resolution imagery, and insider information about Bentley’s past.
[Images: Bentley; Opus]
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Bullnuke It may be awhile before these show up on US shores. The MV Fremantle Highway has just started demo/reconstruction in Rotterdam after the large fire when transporting its last shipment of electric Porsche products.
- Fie on Fiasler Big, fast and thirsty does not equal good. True luxury is not cobbled together by the UAW.
- Inside Looking Out I see it as gladiator races - only one survives in virtual world.
- Crown They need to put the EcoDiesel back in the Grand Cherokee. I have a 2018 and it has been the most reliable vehicle I ever owned. 69,000 miles and only needed tires, and regular oil and fuel filter changes.
- El scotto Y'all are overthinking this. Find some young hard-charging DA seeking the TV limelight to lock this kid up. Heck, have John Boehner come up from Cincy to help the young DA get his political career going. Better yet, have the young DA spin this as hard as he or she can; I'm the candidate for Law and Order, I defied our go-easy office and leadership to get this identified criminal locked up. Oh this could be spun more than a hyper active kid's top.Now I'd do some consulting work for Little Kings Original Cream Ale and Skyline Chili.