By on April 9, 2019

Image: Toyota

Not content with releasing a high contrast, nearly blacked-out photo or rendering of its upcoming fourth-generation Highlander, Toyota decided to go all artsy-fartsy. In place of a single image, Toyota commissioned an artist to create a 3D art installation made up of 200 individual panels.

Buyers, however, will be more interested in the actual, physical vehicle, which makes its debut on April 17th at the New York Auto Show. A sales stud, Toyota’s three-row midsizer promises a new platform and slightly sexier flanks.

It’s certainly not hard to make the Highlander sexier. Toyota’s boring-but-safe styling kept buyers in an emotional Goldilocks Zone for years — just what the automaker needed to reap major sales.

Last revamped for the 2014 model year, the Highlander is the midsizer to beat in a market consumed with lust for the bodystyle. U.S. sales rose from a recession-era low of 83,118 vehicles in 2009 to 244,511 in 2018. Despite its advancing age, the Highlander continues to sell in great numbers, even in a first quarter that saw overall Toyota sales drop 5 percent and the industry as a whole cool off significantly. Highlander volume fell just 0.5 percent over the first three months of 2019.

For 2020, the Highlander smoothes out the creases, adding some muscularity via fender bulges. Added style comes from a beltline that swings upward to meet the D-pillar. Beneath the crossover, Toyota’s K platform disappears, replaced by the stiffer TNGA architecture popping up throughout the brand’s unibody stable.

As Toyota didn’t have additional details to share of its midsize moneymaker, we’ll have to wait until the New York show to find out more.

[Images: Toyota]

Get the latest TTAC e-Newsletter!

16 Comments on “2020 Toyota Highlander Appears Ahead of New York Debut...”

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Jeff S: I bought the Maverick because it is a truck and I am not in the market for another suv since my wife has a...
  • Jeff S: Agree Lou and Ford did not anticipate the Maverick being so popular with those 50 and older that wanted to...
  • ThomasSchiffer: I suppose the 3.2 V6 is also from Mercedes and perhaps the automatic transmission if it is a 5-speed.
  • dal20402: It’s hard to overstate how awesome it is, in more ordinary conditions, to run the climate control...
  • thegamper: This. I totally believe that Ford put the brakes on this truck because of F150. Not so much for the sales...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber