Take Two: PSA Group Confirms Peugeot's Return to U.S.

Steph Willems
by Steph Willems
take two psa group confirms peugeots return to u s

Twenty-eight years after limping out of the U.S. marketplace, news comes of Peugeot’s impending return. While we’ve known for nearly three years that a newly invigorated PSA Group plans to slowly increase its presence in North America, ultimately offering French cars for retail sale, until Monday the exact brand at the forefront of the plan remained a mystery.

Wonder no more. The last French brand offered for sale in North America will be the next one offered for sale.

The news came in an update to the automaker’s Push to Pass strategic plan. With efficiencies achieved and new markets in its sights, phase two of the plan is underway. Just don’t expect Tricolor flag decals anytime soon.

The automaker’s North American re-entry is a work in progress. First up is the continued expansion of PSA’s Free2Move mobility effort, which first landed in Seattle in 2017. The vehicles earmarked for the U.S. and Canadian markets must be designed and built with those countries’ regulations in mind, and the homologation process has apparently already begun. PSA will need locations for sales and service. Based on news reports from last year, the automaker will likely opt for a traditional franchised dealer network in 15 states and four provinces.

Until PSA says otherwise, the latest arrival date is still 2026.

According to Automotive News, PSA boss Carlos Tavares said the first U.S.-bound vehicles will make the trip from factories in Europe and China. Other markets get their own PSA brand, with India gaining Citroën vehicles and Russia receiving Opel products, PSA claims.

In its first U.S. go-round, Peugeot sales hit a peak in 1984, dwindling sharply in the years following. Its last year in the market, 1991, saw just 3,555 Peugeots leave dealer lots. PSA isn’t taking chances, so slow and cautious is the name of the game.

[Images: Peugeot]

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  • Iamwho2k Iamwho2k on Feb 26, 2019

    I still have a soft spot for a Renault Fuego, Peugeot 405mi16 and Citroen XM. Too bad they all left the market by the time I could afford to buy a car.

    • Syncro87 Syncro87 on Feb 26, 2019

      Consider yourself lucky. You dodged three bullets, there.

  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Feb 26, 2019

    I have spent time in Denmark. And not sure what models I was looking at-but Peugeot makes some very attractive CUV/SUV's.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.