Genesis Stretches Luxury Dollars With G90 Limousine

Matt Posky
by Matt Posky
genesis stretches luxury dollars with g90 limousine

As though we needed more proof that Hyundai Motor Group’s luxury arm has the Germans in its crosshairs, Genesis has placed an extended-wheelbase version of the G90 on the Asian market. Called the “Limousine Prestige,” the South Korean marque’s new model is a clear attempt to move in on Maybach’s territory.

While most agree that Genesis has done a rather good job of delivering legitimate lavishness at bargain prices, the addition of a limo will undoubtedly force it be held to a higher standard. Thankfully, this seems like the right car for the job. Whereas the G70 is focused on delighting the driver, the brand’s larger sedans sacrifice sportiness to make more room for comfort — a fair trade, especially considering it used to be the go-to formula for all reputable luxury vehicles before low-profile tires became the norm.

The G90 is soft enough to produce more body roll than we’ve grown accustomed to in modern-day cars. It’s not sloppy; it just isn’t terribly interested in thrilling you when it can make you feel like a safe and comfortable big shot. Ultimately, the driver’s loss — if it’s even fair to call it that — becomes the passengers’ gain. That, in addition to the G90’s already massive dimensions, makes it the perfect choice to be redone as a limousine.

At 216 inches, the stretched sedan gains almost a foot in overall length and can proudly proclaim itself to be even longer than a Mercedes-Maybach S. Genesis also added a smidgen of headroom for the Prestige. Quilted leather adorns just about every area a hand might accidentally come to rest, but it’s most noticeable on the upgraded reclining rear seats, which boast more levels of adjustment than anyone could possibly need.

Additional fancy-pants inclusions include an opulent rear console with most of the controls you’d find up front that don’t involve piloting the vehicle, wireless device charging, leg support for when you want to put your feet up, and dual headrest displays.

While you’ll find some subdued chrome detailing on the exterior and a bit of window tint, the Limousine closely resembles the standard G90 arriving on dealer lots in a couple of months. It even uses the same 5.0-liter V8 and eight-speed automatic transmission. It also receives all the standard equipment and driver-assistance features Genesis is surprisingly generous with.

This strategy helps the brand further undercut its German rivals. Things like multi-zone climate control, navigation, LED headlamps, adaptive cruise control with lane-keeping, and power-operated shades are all things you’d expect to see on a limo, but it’s already standard on the base, short-wheelbase G90, meaning Genesis didn’t have to add as much pricy equipment to build the stretch.

Adjusted from South Korean won, the Limousine Prestige starts at $138,941 (USD) — substantially less than the $169,600 entry point for a Maybach S560. Weirdly, that makes it sort of the value option in a segment where the very notion is gently ridiculous. Though we imagine it won’t be long before the model gets out of Korea, there’s little hope it will ever make its way to North America.

[Images: Genesis Motors]

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4 of 26 comments
  • Dukeisduke Dukeisduke on Feb 26, 2019

    This will be the choice of South Korean government officials, to deliver them to prison, to serve sentences for official corruption.

    • Bd2 Bd2 on Feb 26, 2019

      At least they prosecute, convict and send to prison their corrupt elected officials. Can't exactly say the same about Japan.

  • RHD RHD on Feb 26, 2019

    It still bears a great resemblance to a Ford Fusion, a Honda Accord and at least half a dozen others. It's just the pull-taffy version. The interior is fantastic, though. The exterior... is nothing new.

    • TMA1 TMA1 on Feb 26, 2019

      And people say that the Mustang is basically a 2-door Fusion, which makes this G90 the 4-door Mustang that everyone says they want!

  • Denis Jeep have other cars?!?
  • Darren Mertz In 2000, after reading the glowing reviews from c/d in 1998, I decided that was the car for me (yep, it took me 2 years to make up my mind). I found a 1999 with 24k on the clock at a local Volvo dealership. I think the salesman was more impressed with it than I was. It was everything I had hoped for. Comfortable, stylish, roomy, refined, efficient, flexible, ... I can't think of more superlatives right now but there are likely more. I had that car until just last year at this time. A red light runner t-boned me and my partner who was in the passenger seat. The cops estimate the other driver hit us at about 50 mph - on a city street. My partner wasn't visibly injured (when the seat air bag went off it shoved him out of the way of the intruding car) but his hip was rather tweaked. My car, though, was gone. I cried like a baby when they towed it away. I ruminated for months trying to decide how to replace it. Luckily, we had my 1998 SAAB 9000 as a spare car to use. I decided early on that there would be no new car considered. I loathe touch screens. I'm also not a fan of climate control. Months went by. I decided to keep looking for another B5 Passat. As the author wrote, the B5.5 just looked 'over done'. October this past year I found my Cinderella slipper - an early 2001. Same silver color. Same black leather interior. Same 1.8T engine. Same 5 speed manual transmission. I was happier than a pig in sh!t. But a little sad also. I had replaced my baby. But life goes on. I drive it every day to work which takes me over some rather twisty freeway ramps. I love the light snarel as I charge up some steep hills on my way home. So, I'm a dyed-in-the-wool Passat guy.
  • Paul Mezhir As awful as the styling was on these cars, they were beautifully assembled and extremely well finished for the day. The doors closed solidly, the ride was extremely quiet and the absence of squeaks and rattles was commendable. As for styling? Everything's beautiful in it's own way.....except for the VI's proportions were just odd: the passenger compartment and wheelbase seemed to be way too short, especially compared to the VI sedan. Even the short-lived Town Coupe had much better proportions. None of the fox-body Lincolns could compare to the beautiful proportions of the Mark was the epitome of long, low, sleek and elegant. The proportions were just about perfect from every angle.
  • ToolGuy Silhouetting yourself on a ridge like that is an excellent way to get yourself shot ( Skylining)."Don't you know there's a special military operation on?"
  • ToolGuy When Farley says “like the Millennium Falcon” he means "fully updatable" and "constantly improving" -- it's right there in the Car and Driver article (and makes perfect sense).