30th Anniversary Edition Mazda MX-5 Bound for Chicago
Mazda’s whipping something up to celebrate the 30th anniversary of the MX-5, issuing a teaser to elicit some excitement. Unfortunately, the photo doesn’t give us much to go on. The only meaningful conclusions we can pry from the series of streaks provided by the automaker is that the special-edition Miata can still fit inside a parking garage (phew) and will have a hardtop.
Where has Mazda chosen to celebrate the MX-5’s 30th birthday? The Chicago Auto Show, naturally. That was where the Miata first debuted in 1989, and that is where the manufacturer wants to preview the special edition on its big day. While we still think forgoing a hilarious Chuck E. Cheese tie-in was a minor mistake, both roadster and brand have matured to a point where the more tasteful choice was bound to win. We also have no evidence to support the idea that the pizza party venue was ever under consideration.
However, with such little information on offer, we’re forced to speculate. We know that the special edition will premiere after the Chicago Auto Show opens its doors on February 7th, probably with an RF-like hardtop configuration, but that’s about it.
It’s hard not to expect something akin to the 25th and 10th Anniversary Edition Miatas, both of which featured unique badging, limited edition color options, and came with a free watch. Considering the probable inclusion of a hardtop, the 30th Anniversary car might have a little more going on.
Frankly, we’d rather see Mazda eek out a few extra ponies from the MX-5’s serviceable 2.0-liter than be handed a Seiko. Which is probably asking too much, as the automaker just added 26 additional horses to the model. We don’t imagine one or two more would create any meaningful improvement in terms of driving enjoyment, a facet where the Miata already thrives.
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- FreedMike It's not cheap, but 45 grand for a car with this kind of performance, equipment level and practicality isn't a bad deal at all. @Tim - I think you have the wrong transmission listed in the box above. The DSG is a seven-speed, not a six-speed.
- FreedMike During my second year of college, I took my first French class, where I discovered that if you remove the "e" from "Citroen," you get the French word for "lemon." My family had a Citroen - an SM, no less. Completely appropriate. Nice logo or not, Stellantis is going to have an uphill battle reintroducing this brand - or any French brand, for that matter.
- IBx1 It works better as an oval than a circle as it appears in the headline photo, but I generally dislike the 2D logos everyone in the industry is adopting and think badge looked great since '09.
- Pbxtech I like it, but it's not an improvement. Lateral move at best.
- Cprescott It is not a disaster like the 2024 Ford Mustake.