Rare Rides: In Memoriam, Toyota Century

Corey Lewis
by Corey Lewis

Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.

The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.

Now it’s gone.

This isn’t the first time we’ve featured a Toyota in the Rare Rides series, nor is it our first limousine. But this Century is on the opposite end of the spectrum from the MEGA CRUISER or the ZIL. I don’t think its owners would’ve approved of such capital letter usage, as it’s too vulgar.

The Century was the flagship of the Toyota line, and has been since since its inception. It was always designed as a dignified, quality conveyance for the governmental and well-heeled Japanese elite. More modern luxury options like the Toyota Celsior (which we received as the Lexus LS400) did not shift the crown from atop the Century’s squared-off head. Produced since 1967, there were just two generations for its entire 50-year run. Generation one ran from 1967 through early 1997, when the second generation bowed in. Generation two continued with minimal changes until just earlier this year. Production ceased in February, and the Century was quietly removed from the Toyota of Japan site.

Priced at around $100,000 USD in Japan, the Century was always the most expensive sedan produced by Toyota, that is until the introduction of the Lexus LS600h L (that’s the hybrid long wheelbase one) in 2008 to the tune of an eye-watering $125,000. The Century was solely a Japanese market vehicle and was never exported to other markets. The example you see here is currently on eBay and has been imported to the United States under the 25-year rule.

The first generation wasn’t big on power, and three different engines were used in succession. All of them were V8s of 3.0 to 4.0 liters in displacement. The 1997 redesign brought along the only V12 Toyota made — the 5.0-liter 1GZ-FE, an engine only used in the Century. The engine in this particular example is a 4.0-liter VG40, found in the Century from 1982 through 1997.

The interior of better-specified examples will contain the luxurious wool cloth you see here. Leather is just too loud; its shine too flashy.

The back seat is a space of lavish comfort, passenger controls, leg rest/pass-through, and factory-fitted throw pillows.

Numerous power options were available, of course, but I can’t read any of the buttons to tell you what they do.

The exterior has a bit of extra festoonery, which look to be some sort of early phone antennae and rain guards. Might have to get those off of there as they’re quite unsuitable.

The eBay auction has four days left, and no bids at the seller’s starting price of $8,000, which is hardly a big ask for a vehicle of this caliber with 36,000 original miles (though the reserve is unknown). I’ll leave you with the video below, which has an English voiceover and explains the majesty and hand-crafted nature of each Toyota Century.

At least we’ll always have the memories.

[Images via eBay]



Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
2 of 101 comments
  • Analoggrotto Analoggrotto on May 08, 2017

    I like this website so much more because of this article. :)

  • Phila_DLJ Phila_DLJ on May 09, 2017

    My second-favorite Toyota. The Crown Comfort, still a constant presence in Japanese traffic in all manner of liveries, is my first favorite. "If it ain't broke" styling and unimpeachable reliability.

  • Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
  • 28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.
  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
Next