BMW Takes an 'If It Ain't Broke, Don't Fix It' Approach With the 4 Series

Matt Posky
by Matt Posky

Going over the announcement of BMW’s updated 4 Series was reminiscent of my childhood attempts to parse out the difference between two nearly identical images in the monthly Double Check of my Highlights for Children magazine.

Beyond the M Sport styled front bumper and newly standardized LED headlights and taillights for each trim, there is nothing obvious about this mid-cycle refresh of the 4 Series. Most of the improvements are minimal and located below the surface, including the only one that really matters to driving enthusiasts — an improved standard suspension designed to encourage a neutral response at the limit and better feedback.

BMW’s 4 Series has garnered a fair bit of criticism from some reviewers over its handling characteristics and lackluster feedback. Responding, the company says the new standard suspension has been stiffened without destroying ride comfort and should offer reduced roll and better steering feedback. That applies to all cars, including those making use of the M Sport and Adaptive suspensions. The company is also offering higher-performance tires as a factory-installed option for the 430i and up.

Inside the cabin, a digital cockpit cluster and revised infotainment display are welcome improvements. The car comes with Apple CarPlay, serves as a WiFi hotspot, and now has inductive phone charging available in the armrest. BMW is calling the 4 Series “an all-compassing personalized digital mobility assistant” but it’s really just integrating features you have on your phone into the upgraded center console.

Expect new electroplated and chrome finishes for the interior trim, as well as double stitching details on the instrument panel. Outside, BMW has added model-specific wheels and two new colors: Snapper Rocks Blue and Sunset Orange (pictured).

It’s always nice to see a Beemer not in grayscale or navy.

While this information comes from European specification cars, you can safely assume North American versions will be nearly identical. The updated 4 Series should help to further differentiate itself from the 3 Series it owes its existence to, while keeping it competitive against the Audi A5 until its 2020 redesign.

[Images: BMW Group]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • FreedMike FreedMike on Jan 19, 2017

    Nice looking...but in this segment my Choice Number One would be AMG C43 Benz. Mercedes should do something other than a four-banger in the base C-class models.

  • EX35 EX35 on Jan 19, 2017

    how about improve their steering so that it doesn't have the weight and feel of a Camry.

  • Dartdude It's rumored to have the new 4cyl turbo (325bhp) as a base engine with the Hurricanes sixes (420/540bhp) as a option and maybe a V8 (6.4L) . All models will be RWD. Supposed to same size as a Mustang. Dart was a flop because it had the Fiat 1.4L Turbo as base engine and only one body style. If they made a HB and Coupe it would of sold better. Fiat Spyder flopped because it was a Fiat.
  • Bd2 It's an improvement from Tim Healie's dogfood advertisements, I suppose.
  • BobinPgh I have to wonder - is all this Fresh Pet and Farmer's Dog the same meat that was in canned Alpo and Kennel Ration in the past? I think it is, but now we have to keep it in the refrigerator.
  • Rna65689660 TTAC staff must already be on Christmas vacation and won’t return until Valentine’s Day.Maybe me too. Sad
  • JMII I get it, this week is slow... but come on guys.
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