By on August 12, 2015

Vision G Coupe Concept

Hyundai will show off its “Vision G” concept coupe at the Pebble Beach Concours d’Elegance next week, and holy crap just make it already.

The Korean automaker showed the car off Tuesday to media in Los Angeles and detailed the concept’s theoretical specs. Its 5-liter V-8, which it shares with the Genesis Sedan and Equus, would provide motivation for the presumably rear-wheel drive car.

Mine eyes see Wraith in back, tall Aston up front. Wonderful. [You need vision correction, Aaron. -Mark]

Curiously, the car doesn’t sport ridiculous concept garb. There are no comically large wheels or cameras for windows. The car’s 20-something inch wheels look somewhat normal in the wells, and it appears that the doors don’t open in strange ways. (Hyundai says that the doors do open automatically, “as if being opened by a valet.”)

Peter Schreyer, president and head of Hyundai design speaks:

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

Nope. All you need to do is look like expensive Brits and cost one-third as much.

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43 Comments on “Hyundai Should Build This ‘Vision G’ Coupe Yesterday...”

  • avatar

    I think it looks like something DarkWing Duck would drive.

    That said, the idea that Hyundai/Kia might have 4 not-racetrack ready vehicles with a V8 (naturally aspirated even!) while Cadillac and Lincoln have ZERO makes me sad.

  • avatar

    I’m havin’ visions a G’s.

  • avatar

    This is a great looking car and one I would actually buy (depending upon price).

    The 5.0 normally aspirated V8 RWD 2015 Genesis is a car I would take over the current BMW and MB offerings. Neither offer a normally aspirated in-line 6 or V8 any more. Trying to find a RWD sedan here in Denver is difficult. All BMW and MB dealers feel that no one knows how to drive in one inch of snow. Winter tires beat drive wheels every time.

  • avatar

    Why should they bother building a large coupe when it is already a tiny market that is shrinking? This isn’t 1975 and the market for large coupes is a tiny blip on the sales charts. Hyundai would be lucky to sell 500 of these a year.

    • 0 avatar

      If auto writers ran the car companies, they’d all be out of business.

    • 0 avatar

      If this were a companion 2-door to the Genesis sedan (so starting in the low $40k range), should do a lot better than 500/yr.

      Say a fairly typical 20-25% rate for a 2-door compared to the 4-door and we’re talking 6-7k/yr.

      Would that be enough volume to do a 2-door bodystyle for the Genesis (counting other markets – 10-12k/yr)?


      • 0 avatar

        Erm… isn’t there already a Genesis coupe? This seems more likely to be positioned as an Equus variant.

        (full disclosure – it’s been well over a year since I paid the slightest attention to either model, so if they’ve gone away, never mind.)

        • 0 avatar

          The current Genesis coupe (despite the moniker) is not really a companion to the Genesis sedan, unlike this if Hyundai were to bring it to production.

          The coupe that is to replace the current “Genesis” sedan was to be partnered with Hyundai’s compact sports sedan – so the 2 being a 3/4 Series, IS/RC, etc. competitors.

          Those entry-level models, however, may be on the back-burner for the moment.

    • 0 avatar

      Because Lexus is developing an LS Coupe. This would be an Equus Coupe.

  • avatar

    For at least the last decade I’ve been consistently surprised by how good (by current standards) Hyundai styling is. This is definitely the best I’ve seen from them, and would be at the top among contemporary cars if they produce it. I do think they should make the greenhouse higher as I hate being unable to see out of a car no matter how good it looks.

    And I agree with Mark’s editorial comment in the body of the piece. Among other things, this looks much better than an Aston Martin.

  • avatar

    Although I like the pillarless-coupe aspect of this, I’m already tired of seeing long hoods on small, low cars, as exemplified by the Mazda3 sedan with the similar grille shape. I spent decades looking out over long, wide hoods (1966 and ’67 Pontiacs, in particular a ’66 Bonneville) and therefore really appreciate full frontward visibility – as offered by, say, a 2008 or earlier Forester.

  • avatar

    It may look like the lovechild of an Aston Martin and an Infiniti but I like it.

  • avatar

    Oh Lord, would you buy me
    A Hyundai Coupe`

    Have you seen the new Genesis sedan on the road? Looks sharper than any Japanese and German sedans.

  • avatar


  • avatar
    bumpy ii

    There’s your next Genesis Coupe.

    • 0 avatar

      If Hyundai builds this, technically would actually be a proper 2-door companion to the Genesis sedan.

      The current Genesis coupe was never that and it’s replacement would be an entry-level sports coupe (4 Series, RC, etc.).

  • avatar

    “and holy crap just make it already”
    On any typical weekday, I do indeed extrude and pinch off a better looking sausage than this lump.

  • avatar

    “Lincoln Should Build This ‘Mark X’ Coupe Yesterday”


  • avatar

    I think it looks rather awkward and unattractive. Proportions seem all wrong.

  • avatar

    “Curiously, the car doesn’t sport ridiculous concept garb”
    What about the mirrors? An honest question, do they even make pillar less coupes anymore? How do you open the doors when the battery dies?

  • avatar
    Master Baiter

    Looks like you can still see a little out the side windows. Belt line needs to be higher. /s

  • avatar

    They could do to remove those extraneous bits of chrome just aft of each rear door. Other than that, it looks great. I would caution against a large luxury coupe since it’s a tiny market these days, but something like this could actually lend some further credibility to the Genesis nameplate and get more people to consider it…especially if it were priced well south of the current cheapest large luxury coupe, the BMW 6-Series. Part of the reason large luxury coupes are so unpopular is that they are priced out the wazoo. The S-Class coupe, for example, starts at $120K. But this Hyundai could finally sway the prospective C or E-Class buyer, if he knew he could get a larger, more-substantial and more-stylish car for the same or less.

    I would buy this.

  • avatar

    Beauty is in the eye of the beholder…. I think it looks attractive and upscale, but not drop-dead gorgeous or oh-my-God beautiful. I’d also disagree that it looks better than an Aston martin.

    FWIW, it’s no coincidence that Hyundai and Kia have made such huge steps wrt their design.

    Design director for both brands is Peter Schreyer (who’s also quoted in the article) who worked for Volkswagen once.

    There, he penned the Audi TT, among other models.

    When he saw no perspective for himself with VW anymore, he jumped ship and went to South Korea.

    Many in the auto industry view him as the most influential car designer of today.

    Here’s a Google Translator-mangled portrait of Schreyer from German car magazine auto motor und sport:

  • avatar
    SCE to AUX

    I remain mystified by the Genesis not-a-brand sub-brand branding.

    While I believe the Hyundai name is strong, it seems the company shies away from using it on the existing Genesis sedan, and on this concept. The flying “H” is nowhere to be seen, replaced with the Chrysler-esque wings of the Genesis not-a-brand sub-brand. Today’s sedan does have the “H” on the trunk lid, but this concept doesn’t.

    I’d like to see them make up their minds on this and declare their intent.

    • 0 avatar

      Indeed. The first-gen sedan had the “H” badge on the decklid as well as the wheel caps and airbag cover on most examples. The latter two were easy to convert tot the winged Genesis logo with some Ebay parts, but for the airbag cover, lots of people were buying the KDM airbag assembly online, which swapped straight in and had the winged badge.

      I don’t know if I’d say the Genesis logo is Chrysler-esque, though. They don’t look all that similar, and the current Chrysler emblem debuted for MY2011, which was *after* the Genesis and its logo were born.

      More than anything, though, I think Hyundai made a real mistake by calling the coupe a Genesis as well. Though the cars both share a RWD architecture, they have completely different missions. At this point, the coupe is a bit of a joke amidst redesigned domestic muscle-cars (and really, even the older ones), while the sedan is a strong product that no one asked for, but is no doubt a proper mid-sized luxury sedan.

      • 0 avatar

        Our 2010 Genesis has the wing emblem on the trunk and wheels, it looks smaller and more silver than the newer Genesis I see on the road.

        When I see the Chrysler 200’s wing emblem, I do notice the similarities with the newer Genesis Wings.

        I completely agree with Kyree on Hyundai making a mistake by calling the coupe a Genesis. They should have advertised it as full redesign of the Tiburon.

    • 0 avatar

      In Korea (and Japan) having “sub-brands” for each luxury model (the Genesis being its own sub-brand and the the Equus being its own) is a common practice.

      Here in the US, we see the same things with the Corvette and Mustang which get their own special badging.

      Hyundai is not going to do a sub-brand for the near future.

      Once they have a fuller luxury line-up – that might change.

  • avatar

    Gorgeous. If it could translate this styling into its mainstream vehicles, Hyundai would finally shed its downmarket image.

  • avatar

    I’m very neutral on this one, nothing great about it, nothing bad, just “eh”.

    I’m willing to bet this is what the next Genesis will look like, but a sedan.

  • avatar

    Certainly easy to wash its roof.

  • avatar
    SCE to AUX

    While I sorta dig the open nose look of the F-86 Sabre fighter jet, I’ve not liked its use in the latest Hyundai design language – way too much grille for me.

    I prefer the pinched grille look of the Kia Forte:

  • avatar

    Well, everyone can quibble over the details, but it looks like a big confident chariot to me. Makes a BMW 7 series look ordinary.

    I like it.

  • avatar

    Prefer the HDN-9 Venace concept but that’s a totally different type and size coupe.

    This basically has the same hexagonal shape/rendition that is on the current Genesis sedan and previous concepts (like the Intrado) and headlights reminiscent of those on the previous Sonata hybrid (except, better shaped – actually the oversized hexa grill and stretched headlights are a commonality with the Sonata hybrid).

    Does look a good bit better in the live shots but could use some nip and tucks here and there (but those taillights are awful).

  • avatar

    “(Hyundai says that the doors do open automatically, “as if being opened by a valet.”)”

    That will just break and be slow in the rain. Option delete please. Also on any production version that door handle won’t be such a distance from the door. It’s silly.

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