Accavitti Out, Ikeda Promoted Up To Acura's Top Spot
July 28th, 2015 3:47 PM Share
Acura head honcho Michael Accavitti (left) is head honcho no more. Honda’s luxury brand will now be led by former Division Director of Auto Design at Honda R&D Americas, Jon Ikeda (right), an industrial designer responsible for the 2004 Acura TL.
Ikeda will assume the top post, Vice President and General Manager of the Acura Division, effective immediately as Accavitti is no longer with the company.
Accavitti joined Honda in 2011 as its chief marketing officer and was given his most recent title in April 2014, putting his tenure at the top of Acura at 15 months. He was also CEO of Dodge for a grand total of four months in 2009.
Ikeda has been with Honda since 1989.
Published July 28th, 2015 5:00 PM
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9 of 21 comments
Oh,you just had to get our hopes up by mentioning the 2004 TL.
I give up on Acura. The TLX is underwhelming to drive in any of its three varieties, with neither transmission very good and dithery at low speed if they "remember" to engage any gear at all as you accelerate. My test DCT didn't work properly. Others do - conclusion, production process out of control. All Hondas have LaneWatch, the camera in the RHS outside rearview mirror. Acuras don't. Whoever supplies their batteries and shock absorbers must be a Tier 4 supplier judging by the reports on acurazine.com as to quality. Reliable? Only to a fanboi. TSBs galore and if they don't work, Acura deems the operation normal. So this new guy has some work to do, and speculation is the new NSX (remember that thing?) will be canned to save money. Nobody is going to miss what they never had. Whole division needs a mighty shake-up.
We can't blame this Italian guy for the failures at Acura as of late, because he hasn't been there long enough to effect any change (and it's interesting he can't work for anywhere very long.) Who was in charge BEFORE this guy, for a longer time period? That person is the one to put blame on. He who was in charge about 04-12.
"an industrial designer responsible for the 2004 Acura TL." i can honestly say that whenever I see an Acura TL, I think to myself "That's an attractive car with nice proportions. Where did Acura go wrong?"