Accavitti Out, Ikeda Promoted Up To Acura's Top Spot

Mark Stevenson
by Mark Stevenson
accavitti out ikeda promoted up to acura s top spot

Acura head honcho Michael Accavitti (left) is head honcho no more. Honda’s luxury brand will now be led by former Division Director of Auto Design at Honda R&D Americas, Jon Ikeda (right), an industrial designer responsible for the 2004 Acura TL.

Ikeda will assume the top post, Vice President and General Manager of the Acura Division, effective immediately as Accavitti is no longer with the company.

Accavitti joined Honda in 2011 as its chief marketing officer and was given his most recent title in April 2014, putting his tenure at the top of Acura at 15 months. He was also CEO of Dodge for a grand total of four months in 2009.

Ikeda has been with Honda since 1989.

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9 of 21 comments
  • Undefinition Undefinition on Jul 28, 2015

    Oh,you just had to get our hopes up by mentioning the 2004 TL.

  • Wmba Wmba on Jul 28, 2015

    I give up on Acura. The TLX is underwhelming to drive in any of its three varieties, with neither transmission very good and dithery at low speed if they "remember" to engage any gear at all as you accelerate. My test DCT didn't work properly. Others do - conclusion, production process out of control. All Hondas have LaneWatch, the camera in the RHS outside rearview mirror. Acuras don't. Whoever supplies their batteries and shock absorbers must be a Tier 4 supplier judging by the reports on as to quality. Reliable? Only to a fanboi. TSBs galore and if they don't work, Acura deems the operation normal. So this new guy has some work to do, and speculation is the new NSX (remember that thing?) will be canned to save money. Nobody is going to miss what they never had. Whole division needs a mighty shake-up.

    • See 4 previous
    • Davekaybsc Davekaybsc on Jul 29, 2015

      @thornmark Owners say the opposite, in fact there's a class action lawsuit over the DCT because it hunts, hesitates, and at low speeds seems to forget how to be a transmission. "Best in class" LOL.

  • Corey Lewis Corey Lewis on Jul 29, 2015

    We can't blame this Italian guy for the failures at Acura as of late, because he hasn't been there long enough to effect any change (and it's interesting he can't work for anywhere very long.) Who was in charge BEFORE this guy, for a longer time period? That person is the one to put blame on. He who was in charge about 04-12.

  • MattPete MattPete on Jul 29, 2015

    "an industrial designer responsible for the 2004 Acura TL." i can honestly say that whenever I see an Acura TL, I think to myself "That's an attractive car with nice proportions. Where did Acura go wrong?"