Toyota, Lexus Bring Low-Cost Automated Braking To Respective Ranges

by Cameron Aubernon

Published: March 31st, 2015

toyota lexus bring low cost automated braking to respective ranges

When Toyota and Lexus reveal their respective crossovers at the 2015 New York Auto Show, both will come with low-cost automated braking safety packages.

The all-new RAV4 Hybrid and fourth-gen RX will offer “new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry.” According to Toyota North America CEO Jim Lentz, the packages will then spread throughout both brands’ collections, with nearly every model to have the packages by 2017.

The packages — Toyota Safety Sense and Lexus Safety System+ — offer pre-collision, pedestrian pre-collision, lane departure, automatic high beam, and dynamic radar cruise control technologies, which are handled via millimeter-wave radar and cameras. The pre-collision systems help bring a vehicle down by 19 to 25 mph within an operational speed range of 7 to 50 mph, while the dynamic radar cruise control keeps an eye on the speed of surrounding vehicles, then adjusts its vehicle’s speed accordingly.

On the Toyota side, TSS will be offered in two packages: TSS C for compacts, and TSS P for midsize and premium models. Pricing for the duo begins at $300 and $500, respectively. Lexus’ LSS+ will be a single package for all models, with pricing to range between $500 and $635.

TSS C/P will first debut on the aforementioned RAV4 Hybrid, as well as the Avalon, with three more expected later this year; LSS+ will debut with the RX and four other models over the same period.

#AutomatedBraking #AutomaticHighBeam #LaneDeparture #Lexus #LexusSafetySystem+ #Low-costSafetyPackages #Pre-collisionSystems #RadarCruiseControl #RAV4Hybrid #RX #Toyota #ToyotaSafetySense

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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2 of 17 comments

Mr. Orange on Mar 31, 2015

If my present car had this I would have cheaper insurance.

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JimC2 on Mar 31, 2015

I'm wondering if these systems adjust for poor traction conditions. Except for the poor guy who gets rear ended, part of me hopes that a few idiots out there get so reliant on this automation that the system fails and they cause a wreck... except for the poor innocent guy whose car gets rear ended.

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