Beijing 2014: Daimler and BYD Introduce Denza EV With 300KM Range

Ronnie Schreiber
by Ronnie Schreiber

The first fruits of Daimler and BYD’s Shenzhen BYD Daimler New Technology Co. joint venture is on display at the Beijing auto show this week. The partnership intends to blend BYD’s latest battery technology with more than a century of manufacturing experience at the maker of Mercedes-Benz automobiles. Schedule to launch on the Chinese market in September of this year, the Denza is a five passenger car with a 115 hp (86 kW) electric motor that has a top speed of 93 mph and a range of up to 186 miles (300 km). Produced at a factory in Shenzhen, the Denza was jointly designed in China, reflecting the Chinese government’s policy requiring foreign automakers to establish joint technical centers in China and to share technology with their Chinese partners.

Recharging times are stated as 7 hours with conventional mains voltage and less than an hour with high speed chargers. The lithium ion phosphate battery pack is rated at 47.5 kWh and apparently in response to some Teslas catching fire, Denza publicity stresses how the battery pack is located underneath the body for safety and that it will automatically disconnect and quickly discharge safely in the event of an accident. Since the average driver in China travels 50 to 80 kilometers a day, with a 300 km range, most customers will only have to recharge a couple of times a week.

One feature that I look forward to see if it makes it to production is the fact that the show car has suicide doors in the back and no B-pillar.

The Denza will have a starting price of RMB 369,000, about $60K at current rates, though there are subsidies from the Chinese national and local governments that reduce that price by about 1/3. In addition to those subsidies, the Denza will benefit by being exempted from many of the policies that Chinese cities have implemented to reduce congestion and pollution. Owners will be able to get a license plate in Beijing without participating in the mandatory lottery, and Shanghai and Shenzhen wave registration fees for Denza owners’ plates.



Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • SCE to AUX SCE to AUX on Apr 22, 2014

    Its specs are a lot like the mythical 48 kWh Leaf (double today's capacity), and similar to the mythical-and-pending Tesla Model E. However, I can't think of a way to safely discharge 48 kWh of energy after a crash. I think they're lying on that point.

    • See 2 previous
    • WildcatMatt WildcatMatt on May 12, 2014

      Once upon a time I worked in mid-market television. One of the things I loved to do when I was between tasks was to hang out with the engineers and soak up as much knowledge as I could. Well, one day they were going to do some work on one of the transmitters so I wandered back to get a look "under the hood" as it were. So the chief engineer invites me over to the back of the transmitter housing where he's just powered the thing down and opened the access panels. He then takes a moment to identify the major parts and circuits, including the very large capacitors. He finishes his "tour" by pointing at a wooden pole with a foot long piece of copper attached to one end, which he identifies as the "Jesus stick". "Wanna know why it's called that?" he asks. Naturally, I nod. Quick as lightning, he grabs the stick and sticks it into the cabinet, using the copper to bridge between the metal chassis and one of the capacitors, causing a flash and a crackle. "Jesus!" I shouted as I jumped back. The chief turned to me and grinned. "You figured it out, I see."

  • Luke42 Luke42 on Apr 22, 2014

    Maybe they meant "de-energize"? I can see how discharge and de-energize might be similar enough to be confused in translation from Chinese and German....

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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