Sirens of Chrome: The Lovely Ladies of the Detroit Auto Show

Ronnie Schreiber
by Ronnie Schreiber
sirens of chrome the lovely ladies of the detroit auto show

Humans of the male variety are innately competitive, particularly when women are involved, so while I was peripatetically experiencing the media preview of the 2013 North American International Auto Show in Detroit, Bertel’s extensive coverage of the attractive female booth professionals of the Tokyo Auto Salon was on my mind. To be honest, I’m a bit ambivalent about the distracting presence of beautiful women at big car shows. I once asked Andreas Serrano, who does marketing for Maserati of North America, why they have beautiful women on their stand. Serrano, a native Italian, looked at me like I was crazy and said, “Beautiful cars… beautiful women, they go together, no?” “True,” I replied, “but you like cars and I like cars. You like women and I like women. If you had to pick one to look at, the car would lose.”

I’ve been working the NAIAS media preview for over a decade now and by now I’m on a first name basis with a lot of the people who work the show. It’s always struck me as somewhat ironic that as highly visible as the pretty product specialists and models are, they are sort of invisible in the sense that photographers (and magazine and website publishers) exploit their images but rarely credit them. On the other hand, as you can easily imagine, there are privacy issues for any beautiful woman in the public eye, so I’m not going to give out any names. I do, however, think it’s the right thing to do to help these lovely ladies in their careers so I did keep a list of their agents. If you’re looking to hire one of these models or product specialists for a photo shoot or event, check with Gail & Rice, Marjorie Krevsky‘s Productions Plus, iGroup, or JMac.

If you’re interested, I’ve also posted 3D versions of the pics over at Cars In Depth (compatible with most popular 3D formats). To give you a taste, here’s “cross eyed” stereo image that you don’t need glasses to see in 3D. The images are switched, left to right. Cross your eyes slightly so that your right eye is looking at the left image and vice versa. Then relax your eyes similar to when using a pair of binoculars, and a stable third, 3D image will fuse in the middle of the other two images.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks – RJS

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  • Herb Herb on Jan 20, 2013

    Very exciting. Dressed-up (former, future) housewives. At least, they are a match to the cars they try to promote.

  • Mandalorian Mandalorian on Jan 20, 2013

    Jeez, you see more skin in Saudi Arabia.

    • Ron Ron on Jan 20, 2013

      You've obviously not been to Saudi Arabia.

  • Dukeisduke Only if there's a significant price difference between it and the Lexus GX. Otherwise, no. If they do bring it over, they'll have to ditch that ugly grille.
  • Theflyersfan Chris here just gave me a big old dose of nightmare fuel with this. Let me explain... This past Saturday, driving home after doing some furniture shopping. I-64 Westbound is closed for extensive repairs in my part of Louisville so I had to take surface streets home. No problem as it's basically a straight shot from said furniture store to my domicile. Now, I had that recent spinal fusion surgery in my neck complete with four screws, some plates, artificial bone, and the chance that things might not have healed correctly so things are a bit tender and sore still. Driving home in a part of the area named St. Matthews when I pass a Walgreens. Barreling out of this Walgreens and totally ignoring the stop sign, and situational awareness of ANYTHING around him is a truck, very similar to the one shown above. Same color even. It's a four lane road - main drag through town. I'm in the inside lane and this 7,000 pound monstrosity is suddenly feet from turning an MX-5 into shrapnel. Top is down, had my wits, quickly downshift and manage to do a wild u-turn like move into the oncoming traffic lanes but avoided the hit. The neck, however, didn't like the strain and trauma and sent parts of my body into fits of limited sensations and pain. The truck driver, realizing what he's done suddenly stops. My top is down, windows are down, and we make eye contact as I pull alongside the person I have suddenly wished death on inside a flaming pit. And if I repeat the sentences of what was yelled at that jack***es face, I'll be on insta-ban here in milliseconds. He yells over, "Man, I'm sorry...I didn't see ya!" Well, ***face, learn what a stop sign means and scan the scene first. And get something that you can see over and in front instead of the blind spots that hide everyone under the age of 14 in front of the truck. So, I'm all for forcing these overdone, oversized, overfed, overstyled, guzzling, tiny-genital compensating redneck wannabe road monsters taken out back and put to rest and we return to normalcy. Made it home hurting like hell and tests were done today to check for further injury. And that Mazda can turn and spin on a dime... Try that move in that Sierra AT4XBZQZW8! whatever.
  • Dukeisduke I've read stories about that air suspension system - insanely high pressures, and crazy expensive to repair. I loved the Mark VIII's styling back then, but it definitely hasn't aged well.Also:"Mark VII was the first Mark available with dual front airbags..." Did you mean Mark VIII?
  • Kwik_Shift With qualified AA Californians set to get a million reparation dollars each, Tesla sales should soar then. 😏
  • Dukeisduke Six figures for what's basically a four-wheeled Slingshot? I don't they'll get a lot of takers, at least for on-road use.Does it have ABS or traction control? I imagine it's a snap to break the wheels loose.