Amsterdam Car Show Canceled

Bertel Schmitt
by Bertel Schmitt

The European contagion claims another victim: The Amsterdam auto show, scheduled for next April, has been canceled, Reuters reports. The organizers could not find enough companies willing to show their wares – for a modest fee upwards from $ 1 million.

Founded in 1900, the show, named AutoRAI (for Rijwiel Automobile Industrie in case someone asks) has been one of Europe’s longest standing car expositions. In its 112 years of existence, the show was canceled only twice. Once during World War One. Once during World War Two.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 2 comments
  • Token White Guy Token White Guy on Nov 30, 2012

    *Rijwiel en Automobiel Industrie :)

  • Sector 5 Sector 5 on Dec 01, 2012

    Jacques Tati will be on the way with a hauled Renault 4 camper static display... [Trafic 1971]. Finally arrives after the show due to Amsterdam customs.

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