What's Wrong With This Picture: Why These Ads, Indeed

whats wrong with this picture why these ads indeed

It’s easy to tell when you’re spending too much time emailing people about cars: your GMail ads start looking like this. The Miata ad probably comes from our comparison test winner, and the Mustang GT ad might be from the Zeroth Place Mustang. Notice anything odd about the GT500 ad?

There are a few odd things, really: the incorrect power numbers for the car and the fact that, unlike the Mustang GT ad above it, this isn’t placed by Ford. It’s placed by Edumunds. Car and Driver‘s Facebook ad team has been doing similar stuff for a while: photos and text that look like advertising copy for an individual manufacturer but which redirect to the magazine’s website. The interesting thing from your humble author’s perspective is that, since it’s been well-demonstrated that “impressions”, not clicks, are the real purpose of the Google ads, companies like Edmunds and Car and Driver seem more than happy to help promote the products they are ostensibly reviewing.

In any event, we — meaning I — will be reviewing the new 2013 Shelby GT500, which actually has six hundred and fifty horsepower, not five hundred, very soon. East Coast TTAC readers who are interested in seeing what it feels like to reach speeds as high as 165mph around a racetrack are encouraged to contact us. Insofar as this could constitute promotion of Ford’s products, I will also bring a Boxster so you can see what it’s like to watch the CEL pop on at random intervals on-track.

As for the Honda CR-V ad? No idea. Turns out Google doesn’t know everything.

Comments
Join the conversation
3 of 15 comments
  • AlmightyPants AlmightyPants on Aug 15, 2012

    Where on the East Coast?

    • John Rosevear John Rosevear on Aug 15, 2012

      This. If you're at Lime Rock (or Loudon) I'd be interested in stopping by.

  • Mbaruth Mbaruth on Aug 15, 2012

    Edmunds is notorious for buying SEM right out from under their customers. If you search your hometown auto store, there's a good chance that Edmunds has bought the SEM rights for that dealer's name. Furthermore, SEM only charges per clickthrough-and the higher the competition for the keywords, the higher the price per clickthrough. Essentially, Edmunds is driving up the price of keywords for their own customers-the OEMs and the dealers. It's a hideously stupid business practice.

  • 2ACL What tickles me is that the Bronco looks the business with virtually none of the black plastic cladding many less capable crossovers use.
  • IBx1 For all this time with the hellcat engine, everything they made was pathetic automatic scum save for the Challenger. A manual Durango, Grand Cherokee, Charger, 300C, et al would have been the real last gasp for driving enthusiasts. As it is, the party is long over.
  • MaintenanceCosts The sweet spot of this generation isn't made anymore: the SRT 392. The Scat Pack is more or less filling the same space but it lacks a lot of the goodies, including SRT suspension, brakes, and seats. The Hellcat is too much and isn't available with a manual anymore.
  • Arthur Dailey I am normally a fan of Exner's designs but by this time the front end on the Stutz like most of the rest of the vehicle is a laughable monstrosity of gauche. The interior finishes suit the rest of the vehicle. Corey please put this series out of its misery. This is one vehicle manufacturer best left on the scrap heap of history.
  • Art Vandelay I always thought what my Challenger really needed was a convertible top to make it heavier and make visability worse.
Next