Mitsubishi Pins Its Hopes On A Mirage
Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan.
The Mirage will be successively rolled out in Europe, Australia and other regions. Over 33,000 orders have already been received for the Mirage in Thailand as of the end of July, the company says.
In Japan, the new Mirage will be offered with a 1.0-liter 3-cylinder MIVEC engine, mated to a to a CVT transmission.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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didn't that company make the Japanese Zeros?
I think Mitsubishi still is fairly strong in Asia. Hong Kong film star Jackie Chan has used and endorsed MMC cars for years - though I'm not sure if he's still doing that. The Pajero/Montero is the vehicle of choice for Third World elites, like the Land Cruiser.