Adventures In Marketing: Outrun Satan's Temptations In a Renault Clio

Murilee Martin
by Murilee Martin
adventures in marketing outrun satans temptations in a renault clio

In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo?


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  • Magnusmaster Magnusmaster on May 17, 2012

    So sad car ads here in Argentina aren't as good as they used to be. They're still much better than in other countries, but they're not as memorable. The quality of the cars also got significantly worse. In 1999 the Clio was almost the same one sold in Europe. Now the Clio they sell over here is an outdated 2001 model with heavy decontenting and they're going to replace it with a "new" model... which is actually a facelift of the same Clio with a different name and even more decontenting.

  • Mandalorian Mandalorian on May 17, 2012

    Up until 2005 you could buy a 504 in Nigeria.

  • 28-Cars-Later 28-Cars-Later on May 17, 2012

    What the hell did I just watch exactly?

  • Domestic Hearse Domestic Hearse on May 17, 2012

    That deserves a...Clio.

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