By on January 9, 2012

Scion debuted a “racing” version of its FR-S at Detroit today. The word “racing” appears in quotes because this vehicle will actually compete in Formula DRIFT, which is no more “racing” than it is “championship chess”. When a real racing FR-S appears — and it certainly will — it’s likely that the Grand-Am Continental Tire Series or Speed World Challenge will be its first port of call.

Race teams who want to make sure their FR-S arrives in time to participate in the 2012 season might want to take advantage of another bit of FR-S news… a “hand-raiser” opportunity to be one of the first eighty-six owners in the United States.

ScionFirst86 is Scion/Toyota’s effort to make sure the most enthusiastic hachi-roku fanatics get their hands on the first FR-Ses to land on these shores. It’s a nice gesture, and it’s also a nice way to make an end run around the predatory instincts of Toyota dealers, who given the chance would certainly slap a $10,000 ADP sticker on every FR-S to arrive in 2012. Click the link for details. Your humble author is certainly considering it. If only Ford hadn’t debuted a lime green Boss 302 today…

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15 Comments on “NAIAS: Scion “Race” FR-S and “First 86” Program...”

  • avatar

    Scion has “True Pricing”. The idea is that the prices are the same for everyone. If one dealer did decide they were going to slap $10k on the hood (you really think that anyone would pay $10k over on a low $20k car?), all you would have to do is call Toyota Corporate and waltz down to the next Scion dealer who will be offering it at MSRP LOLing at the greedy dealer when they get the smackdown from TMS.

    I’m going to sign up. If I get selected, I’ll certainly have trouble explaining to the wife that I have to buy this car even though we have a baby on the way. We have a 4Runner that will easily haul the little one around. The things you do for love… or something.

    • 0 avatar

      I dont think that the dealers are obligated to use “true pricing”, like any other dealer in the US they are independent and can basically do whatever they want. And if there is a market for it, then all the dealers will be doing it, no dealer is going to give up a big markup on a popular car.

      And while I agree with you that no one is going to pay $10k over MSRP for this car, I wouldnt be completely surprised if it happened. I still remember the Honda dealers here in FL charging $10-15k over sticker for the S2000 when it first came out, and dealers in West Virginia where my wife was from had every color available for invoice plus $500.

  • avatar

    There’s a ‘Formula Drift’? Holy hell, I have been living in a hole. They consider Drifting a sport now? Oh lordy. I would’ve taken this car a tad more seriously if it’s first racing debut was in a real series, not the criminal waste of tires that is drifting.

    • 0 avatar
      PJ McCombs

      Like Iron Maiden/Led Zep/Metallica guitar solos, it may not strictly represent the height of talent in its field, but it unquestionably takes talent, and damned it if isn’t entertaining.

  • avatar

    Cross-shopping between the Boss 302 and FR-S will probably be rare, although the open minded will be comparing the Mustang V6 and FR-S.

    However, the real question is the 2013 Genesis Coupe turbo vs. the FR-S.

    I don’t think that this is going to end-run dealer markup, and neither is the Scion one price policy. The state level dealer protections are too strong.

    What is really going to prevent dealer markup is that, with the updated 2013 Mustang V6 and Hyundai Genesis turbo coming out, the market is going to be too competitive for Toyota dealers to pull that crap.

    • 0 avatar

      Maybe not as rare as you think. I have always wanted a Mustang GT, and IMO the Boss 302 is the best Mustang ever, its exactly how I wanted my Mustang equipped. But I also love our MR2 Spyder, and the FR-S is the closest thing to a simple lightweight rear drive coupe that I think we will see, plus its likely to be ultra reliable and sturdy like Toyotas usually are (still not so sure about the Subaru parts, they arent always as reliable). Those two cars are tops on my list of next cars.

      The new Gen coupe is on there too now, thanks to the new turbo engine, but as good as it may be, I think I would be more likely to stick with Toyota over it.

  • avatar

    While you guys may not take drifting seriously, in order for a car to be a good drifter, it needs to rotate nicely under power. Couple that with any road car’s (not the least those from responsible Toyota) current “need” to be at least somewhat stable, and the intersection between driftability and streetability should be pretty close to neutrality. Not a bad platform, even for more “serious” forms of racing.

  • avatar

    any MSRP on this thing?

  • avatar

    As if I cared what The Marketing Dept does, as long as the product suits my needs for holding four adults in a pinch, I’m still interested in a test drive.

    • 0 avatar

      From what I have read and the pictures I have seen, I don’t see how this car can hold four adults. This car isn’t supposed to be much bigger than a miata. The rear seats are for insurance purposes and luggage space.

  • avatar

    I assume if anybody is going to build one of these to race, they’ll start with a BIW, not a finished car. We were even doing that way back in the late 70s with SCCA cars.

  • avatar

    I still have to get over the fact that it is to be marketed as a Scion. Even saying it out loud… blech!

    • 0 avatar

      +1. The Scion’s interior is also A LOT cheaper and worse than the Toyota GT86 interior. Unless they come to their senses and release a Toyota version of the car in north america down the road sometime, they’ve lost me as a customer. I’d gladly pay a few thousand dollars more to get the nicer GT86 instead of the FR-S.

      • 0 avatar

        I am hoping the Subaru version will have the better interior. I noticed in the pictures that the Subaru badge appears to be the same size and shape as the Toyota badge… shouldn’t be too hard to swap them out for Celica or GT86 badges! And I could avoid buying a Scion that way.

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