NAIAS: Scion "Race" FR-S and "First 86" Program


Scion debuted a “racing” version of its FR-S at Detroit today. The word “racing” appears in quotes because this vehicle will actually compete in Formula DRIFT, which is no more “racing” than it is “championship chess”. When a real racing FR-S appears — and it certainly will — it’s likely that the Grand-Am Continental Tire Series or Speed World Challenge will be its first port of call.
Race teams who want to make sure their FR-S arrives in time to participate in the 2012 season might want to take advantage of another bit of FR-S news… a “hand-raiser” opportunity to be one of the first eighty-six owners in the United States.
ScionFirst86 is Scion/Toyota’s effort to make sure the most enthusiastic hachi-roku fanatics get their hands on the first FR-Ses to land on these shores. It’s a nice gesture, and it’s also a nice way to make an end run around the predatory instincts of Toyota dealers, who given the chance would certainly slap a $10,000 ADP sticker on every FR-S to arrive in 2012. Click the link for details. Your humble author is certainly considering it. If only Ford hadn’t debuted a lime green Boss 302 today…
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any MSRP on this thing?
As if I cared what The Marketing Dept does, as long as the product suits my needs for holding four adults in a pinch, I'm still interested in a test drive.
I assume if anybody is going to build one of these to race, they'll start with a BIW, not a finished car. We were even doing that way back in the late 70s with SCCA cars.
I still have to get over the fact that it is to be marketed as a Scion. Even saying it out loud... blech!