Boycott Costco! Save The Chargers!

Bertel Schmitt
by Bertel Schmitt

The New York Times is outraged:

“Just as plug-in cars like the Nissan Leaf and Chevrolet Volt enter the market, Costco is reversing course and pulling its chargers out of the ground, explaining that customers do not use them.”

Why in the world?

Costco was an early leader in setting up charging station, also in setting an example for other retailers, such as Best Buys and Walgreen. By 2006, Costco had 90 chargers at 64 stores. It didn’t matter that next to nobody had an EV. Even after GM ditched the EV1, Costco kept the chargers.

Now as EVs are finally showing up in (small) numbers, Costco is pulling the plug-in poles.

“Nobody ever uses them,” said Dennis Hoover, the general manager for Costco in northern California, to the Times. “At our Folsom store, the manager said he hadn’t seen anybody using the E.V. charging in a full year.”

Plug In America, a California-based E.V. advocacy group, is mounting a spirited save-the-chargers campaign:

“Costco’s charging stations have supported the pioneering owners who purchased electric vehicles in the 1990s and early 2000s. As documented in Who Killed the Electric Car, most of these cars were taken back by the automakers and crushed. Fortunately, hundreds of these vehicles were saved by the electric vehicle activists who founded Plug In America. The owners still depend on these cars, many of which still perform just as well today as when new. These cars are a testament to the longevity and reliability of electric vehicles.”

The Costco outlets are outdated by current standards and most likely only fit those pioneering cars from the last millennium. A state-supported program would let Costco upgrade them at no cost.

Hoover is aware of the state-funded upgrade program, but does not want to use it: “Why should we have anybody spend money on a program that nobody’s thought through?”

Or maybe Costco is afraid of the electric bill, now that EVs possibly will show up en-masse?

You never know.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • MarkD MarkD on Aug 22, 2011

    Would that article be written by Tom Friedman? The Times columnist with the Al Gore sized mansion and matching ego? I'm sure he rides the subway to work. Sarcasm aside, I just wish Costco would build some stores upstate. They don't even need chargers.

  • Amca Amca on Aug 26, 2011

    It's unconscionable that they would remove charges no one was using. They have offended the gods of the electric car. Cosmic reprisal will meet Costco's blasphemy.

    • Eldard Eldard on Aug 27, 2011

      People who worship NY Times probably won't be able to even afford incense sticks soon. Rejoice!!!

  • Daniel J Until we get a significant charging infrastructure and change times get under 10 minutes, yes
  • Mike I own 2 gm 6.2 vehicles. They are great. I do buy alot of gas. However, I would not want the same vehicles if they were v6's. Jusy my opinion. I believe that manufacturers need to offer engine options for the customer. The market will speak on what the consumer wants.For example, I dont see the issue with offering a silverado with 4cyl , 6 cyl, 5.3 v8, 6.2 v8, diesel options. The manufacturer will charge accordingly.
  • Mike What percentage of people who buy plug in hybrids stop charging them daily after a few months? Also, what portion of the phev sales are due to the fact that the incentives made them a cheaper lease than the gas only model? (Im thinking of the wrangler 4xe). I wish there was a way to dig into the numbers deeper.
  • CEastwood If it wasn't for the senior property tax freeze in NJ I might complain about this raising my property taxes since most of that tax goes to the schools . I'm not totally against EVs , but since I don't drive huge miles and like to maintain my own vehicles they are not practical especially since I keep a new vehicle long term and nobody has of yet run into the cost of replacing the battery on an EV .
  • Aquaticko Problem with PHEV is that, like EVs, they still require a behavioral change over ICE/HEV cars to be worth their expense and abate emissions (whichever is your goal). Studies in the past have shown that a lot of PHEV drivers don't regularly plug-in, meaning they're just less-efficient HEVs.I'm left to wonder how big a battery a regular HEV could have without needing to be a PHEV.
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