57 Business Consortium Creates Fair-Weather EV
The famous Japanese monozukuri (craftsmanship, sometimes “the process of continually making something better”) is going down the drain. It took the combined efforts of “a consortium of 57 small businesses in Kashiwazaki, Niigata Prefecture,” reports The Nikkei [sub] before they could “unveil a prototype one-seater electric car that can travel 100km between charges.”
According the The Nikkei, the vehicle has a go-kart-like chassis with strap-on lithium ion batteries and control circuits. “The system as a whole and the control circuits were designed by the consortium under guidance from experts.”
Even The Nikkei can’t help it and captions their depiction of the electric go-cart with a snide “Just hope it doesn’t rain.” Come on, what do you expect from a committee of 57? A Heinz-Mobile, probably.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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