BMW Invades Shanghai, Wave 4: World Premiere Of The BMW 6 Series Coupe.

Bertel Schmitt
by Bertel Schmitt

Now this is a car where the Chinese will say:”Leave it right here.” If not, it could get impounded for – they’ll find something. Premiering the BMW 6 Series Coupe in China is a shrewd move. It should sell quite well here. It’s the car for the man or the woman who has everything, including two other chauffeured cars. The slightly cramped rear of a fast coupe is big enough for a few children (the true sign of affluence in China.)

No other stats available, except that it comes with a Heads-Up Display and Bang & Olufsen Surround Sound. They should bring it in this red. Chinese love red.




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Robert Schwartz Robert Schwartz on Apr 04, 2011

    Rear views remind me of the 1990s Pontiac Bonneville.

  • Rpm773 Rpm773 on Apr 05, 2011

    It looks like the E63, before the droopy eyes and the fat ass. So, in a word, better. Although I still like the lines of the E24 the best.

  • Jkross22 Are Integra's numbers so good that Honda thought they could spray some pixie dust on a Civic Coupe, slap the Prelude name on it, and get Xers to go in on this? Honda, let me clear this up for you.....This is a Civic Coupe. There is no shame in calling something what it is. There is shame in shameless badging and calling it something that it's not. It looks nice. Not 42k nice, but 28k nice. Here's the problem, Honda. At 32k, I'd rather buy a GR86. I think most potential buyers would. If you wanted to make a Prelude, just do what Tesla did in the 2010s. Buy a bunch of stunners from Lotus, rebadge that, and cram your hybrid engine into that. Or how about this..... Take the V6 that you already make and put that in the Lotus bodies. Then you'd have your Prelude Si! That's something I could see getting into the upper 40s with little complaint. See, if you're going to make a sequel, make it better than the original. You could even go hog wild and make it an SH-AWD, slap an Acura logo on it, and sell it in the 60s as an everyman NSX! Honda, grow a pair. Take a risk. Enough with these milquetoast half efforts.
  • Stars9texashockey The performance is probably ok but the looks are 20 yr old Mitsubishi Eclipse.
  • Master Baiter This comment thread has devolved into monkeys flinging poo at each other from their cages. Sheesh. If you don't have something constructive or interesting to say, please consider doing something other than commenting.
  • Normie Khan, apprised of the promotion: "Ah.. Admiral Obvious.."
  • Jalop1991 so, the same management team that came up with the CR-Z assigned themselves to this project. Got it.
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