What's Wrong With This Picture: Ferrari Brakes Down Industry Stereotypes Edition
Looking at this picture of Ferrari’s newest GT model, I can’t fight the smile that it brings to my face. Only yesterday, I asked TTAC’s Best And Brightest to square the eternal tension between the enthusiast’s love for unusual, communicative, original cars and the bland, practical vehicles that allow the industry to even consider the needs of those few of us who truly enjoy our cars. And while TTAC’s readers discussed the tortured relationships between enthusiasts and the industry they simultaneously love and hate, I spent some much-needed alone time in a car that could no more be described as boring than it could be described as a sales success (BMW sold nearly ten times the total production run of Z3 Coupes in each year of Z3 Roadster sales). And which has a remarkably similar profile to this new Ferrari FF.
Leave it to the Maranello madmen to popularize (and doubtless make tons of money off of) a look that previously separated the fans of unique quirk from even the sportscar mass market. No other automaker does as fine a job of turning the bizarre desires of the enthusiast community into a profitable business. Unlike BMW, Ferrari won’t need to sell ten twee soft-top versions of the FF to subsidize each sale of this handsome shooting brake… from its lofty peak atop the enthusiast-car competition, Ferrari can not only set the market’s tastes, it can make money doing it. But then, Ferrari has no more “freed millions from the tyranny of immobility” than I have… so perhaps this sudden embrace of a noble yet-neglected automotive form isn’t as significant as circumstances make it seem in my eyes.
[Hit the jump for actual information about the Ferrari FF]
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What a beautiful car - I like the bmw shooting brake, too - but the ferrari is incredible!
Wow beautiful car! Just a few thousand more NYT op-eds and Ed will be able to trade up.