Fear And Loathing In Las Vegas?">

Could This Be The "Press Bronco" From Fear And Loathing In Las Vegas?

Murilee Martin
by Murilee Martin
could this be the press bronco from em fear and loathing in las vegas em

When Raoul Duke, protagonist of Hunter S. Thompson’s best-known work, goes to cover the story of the ’71 Mint 400 race, he attempts to observe the race from a Ford-owned truck. When I saw this ’72 at a Denver wrecking yard a few days ago, I figured I might be looking at that very same truck!

Of course, Fear And Loathing In Las Vegas is fiction, but Thompson really did attempt to cover the Mint 400 and he might well have caught a desert ride in a Bronco such as this one.

In Thompson’s words: The Ford Motor Company had come through, as promised, with a “press Bronco” and a driver, but after a few savage runs across the desert—looking for motorcycles and occasionally finding one—I abandoned this vehicle to the photographers and went back to the bar.

It looks like this truck has been sitting outdoors with the windows open for decades and the body is rusted to hell. Probably some decent parts left on it somewhere, though.

Maybe the good ol’ Windsor still runs. You never know, you know?

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2 of 10 comments
  • Advance_92 Advance_92 on Dec 29, 2010

    Where's 'Zoom?'

  • Roberto Esponja Roberto Esponja on May 02, 2012

    Pity, this must have been a good-looking Bronco when it was in good shape. Noticed at one time it had collector plates (upper half is still attached). Wonder if this was one of those unfortunate cases of a vehicle that was kept in great condition, then the owner died/got arrested/became disabled/went missing and it got parked "out back" by a relative who didn't care, where it rotted away for the next fifteen years until someone called the salvage yard.

  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
  • Jbltg Rear bench seat does not match the front buckets. What's up?
  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )