TTAC Welcomes Murilee Martin

by Edward Niedermeyer

November 18th, 2010 12:12 AM

From the moment I took over as TTAC’s Editor-in-Chief, I knew that I was going to need a lot of help in order to live up to the brand that had been built here for the better part of a decade. I was stepping into some big shoes, and filling them would have to be a team effort. I was lucky enough to inherit some of the best car writers on the web, and we’ve been able add even more talent to the roster over the last year. Now, as we welcome Murilee Martin (formerly of Jalopnik fame, also of Murileemartin.com and Hooniverse.com), we mark an important point in TTAC’s development: maturity (or something like it).

With the addition of Murilee, TTAC has a dream team of editors who will keep TTAC stocked with the freshest, most engaging car-related content on the web, and as a result we’re moving to a streamlined masthead. My faithful Managing Editor Bertel Schmitt and I will continue to handle major editorial and blogging duties while Paul Niedermeyer, Michael Karesh, Jack Baruth, Sajeev Mehta, Steve Lang and Murilee Martin each tackle the world of cars from their unique perspectives. Thanks to a major commitment from our owners, VerticalScope, we’re now able to keep this core team cranking out regular content while we augment their work with the best contributions from our worldwide TTAC contributor family and from around the web. The goal of all this is to consistently provide the very highest quality content, to host the most engaging debates and to keep you connected with the latest developments in the world of cars.

So, please join me in welcoming Murilee and thanking our owners for empowering TTAC to be the best damn car site on the web. I’m truly honored to have the opportunity to work with my personal dream team of writers as well as to serve you, our dedicated readers and commentators. Thank you all for making TTAC’s continued success possible.

#Housekeeping #Ttac

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Domestic Hearse on Nov 18, 2010

While you're "streamlining your masthead" Ed, during your site's evolution toward a new maturity, may I make a teensy, weensy suggestion... Lose. The. Bush. League. Logo. Really. Remember all the hand-wringing? Call for entries? Voting? Then plea by almost everyone that professional design help be called upon? Yet there it remains. The thumb-up, thumb-down design cliche. Right at the top of the page. Ugh. Yes, Ed, I know you meant masthead as in editorial/writer team. But I'm takin' this chance to jump on the logo issue again. It's time to match the "look" to the talent, especially now that Miss Murilee has arrived. One more thing. Let's go for the trifecta and bring back Loverman. (Though I suspect his eyes are still starry from getting to drive Bugutti's and car's of the year over at that "dying rag" that just somehow keeps right on truckin').

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- Edward Niedermeyer on Nov 18, 2010
  
  I hear you loud and clear. We are a premium website content-wise, and I completely understand the need to present ourselves in a more premium light than we currently are. A re-think of our aesthetics is definitely in the works... but as with putting a team together, this will take time. Patience...
  
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George McNally on Nov 21, 2010

Good stuff- looking forward to more Murilee and all the other writers.

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