The Juke's On Me. Sadly

Cammy Corrigan
by Cammy Corrigan

When Renault released their second generation Megane, people’s reaction pretty revolved around three words. “Whisky”, “Tango” and “Foxtrot”, if you know what I mean. I remember when I first saw it my first thoughts were “My goodness! It looks like someone’s made a massive dent in the back with a cricket bat.” But what did I know? It was voted European Car of the Year in 2003, was the first small family car to achieve a 5 star Euro NCAP rating, and went on to become a sales success. Now let’s look at Renault’s partner, Nissan. When the Juke came out, the reaction was pretty much the same to the Renault Megane. “What in the name of all that is holy is that?!” And now. the Renault-Nissan alliance has done it again.

AutoEvolution (I wonder if there’s an “AutoCreation” website? You know, “ teach the controversy” and all that.) reports that in the first four months of being on sale, the Nissan has taken (or sold) 50,000 orders for the Juke. In Japan, 20,000 wanted one. This was particularly satisfying because Nissan had only forecast to sell 1,300 per month. In Europe, demand was even higher with 30,000 orders placed. “The demand for Juke underlines customers’ warm reception towards its innovative concept and value, breaking barriers in what is considered an all new category” said Akihisa Suzuki (insert your own joke here), Nissan’s Global Chief Marketing Manager for the Juke, “It is not surprising that its stylish design captures people’s heart. Delivering a whole new experience by integrating the appeals of a sports coupe and crossover, drivers will be amazed by its agility and smart body motion control through advanced technology.” Management types do talk a lot of twaddle, don’t they? (Ed – No we don’t!). It’s appears that despite the “WTF” design, the Juke is a firm hit. Man alive! I feel like I’m the victim of a really cruel, practical “Juke.”

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2 of 43 comments
  • Nathan Thurber Nathan Thurber on Oct 06, 2010

    I cannot see the styling ever growing on me.

  • Niky Niky on Oct 07, 2010

    I've never thought the Juke to be ugly. Controversial, yes. Ugly, no. Either you slavishly stay within the boundaries of three-box/two-box styling and frontal fascias that are so anthropomorphic that manufacturers plaster them with "goatees" and "smiley faces" or you do something truly unique and push car design and public tastes in a different direction. And I think it needs pushing. Too many manufacturers are playing it safe. After a brief fling with Bangle's flame-surfacing, new cars are becoming slab-sided again. If Mazda's smiles get any bigger, I'd be afraid their cheeks would crack from the strain. It goes beyond reason that we are now living in the age of projector headlights and LEDs and most light fixtures are still depressingly square (except at the edges, where they're bleeding off into the fenders). The Juke is only ugly if you tend to personify your car and expect it to look like an actual breathing human being. But as a machine, it's exotic looking, with flowing curves and lots of neat little details. Heck... I'd be tempted to buy one when it comes here... even if it is a Nissan...

  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.