Renault, Daimler, Nissan Say Oui", Hai", Ja" In Three-Way Tie-Up

Bertel Schmitt
by Bertel Schmitt

So today, Renault, Daimler, and Nissan did what we said they would do and announced a three-way tie-up. Which is good, because we are running out of inappropriate pictures. The marriage goes far beyond the exchange of symbolical stock holdings.

According to Automobilwoche [sub], the Renault-Nissan Alliance will get 3.1 percent of Daimler, in return, Daimler will get 3.1 percent of Renault and 3.1 percent of Nissan. That pretty much equals the value of the rings in a marriage. What is more important is the scope of cooperation between the three.

There was no shortage of grand announcements. Dr. Z. waxed lyrical about “common interests in many fields, which provide a promising foundation for a successful, strategically sensible cooperation.“ He expects „strengthened competiveness in the sub-compact and compact field, and a reduction of CO2 emissions. Brand identities remain untouched.”

Ghosn was a bit less Wagnerian and said „ The Renault-Nissan-Alliance is has experience with successful co-operations, and that helps.“

Other than the production of grand announcements, there will be many joint projects by the happy threesome.

As presaged here again and again, the new generation of Daimler’s Smart and Renault’s Twingo will be joined at the hip. New cars are expected in 2013. Daimler’s Smart works in Hambach, France, will build the two-seaters. Renault’s factory in Novo Mesto, Slovenia, will be responsible for he four-seaters. No surprises there for the attentive TTAC reader. The diminutive cars will be available in electrified versions right from the get-go.

Then, there are the engines. The Renault-Nissan Alliance will bring into the marriage small diesel and gasoline mills with three and four cylinders. Other than being used in the Smart/Twingo twins, Mercedes will also use them in their A and B Class.

Daimler will provide bigger bore diesel and gasoline engines to be used in Nissan Infinitis.

In addition, the merry threesome will cooperate in the design of future engines.

There will be some tête-à-tête in the van business. Daimler will rebadge a small Renault van as Mercedes.

Conspicuously absent: The usual green announcements of joint development of planet-saving technologies, batteries and powertrains. Not a word.

One minor item, pointed out by the ever so vigilant Nikkei [sub]: The French government has to shake loose some Euros to buy 0.55 percent of Renault SA shares to keep its overall stake in the carmaker above 15 percent. This keeps the French government as Renault’s biggest shareholder, just a bit ahead of Nissan, which owns 15 percent.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land.&nbsp;&nbsp;There; I fixed it. C 7 is best looking.
  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
  • Redapple2 Got cha. No big.
  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
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