Lutz Lost It: Toyota No Longer God

Cammy Corrigan
by Cammy Corrigan
lutz lost it toyota no longer god

As many of you have probably figured out by now, I’m a firm atheist. You die, you become worm food, and your relatives divide up your estate. Life goes on. However, when I was learning religious education at school, I was told about the many different Gods on offer. We have God, Allah, Buddha (not really a god, but you get the gist), Zeus, Apollo, Thor and loads of others. But at no point did my teacher mention a Japanese car company. Bob Lutz just did.

You guessed it, our favourite near-octogenarian car exec is back with another cracker. Business Week reports that ahead of the March sales figures (and his latest retirement), Bob Lutz was there to stick the boot into Toyota. “We are well ahead of plan and growingly so,” Lutz, 78, said today in an interview at the New York auto show. “Toyota’s God-like status will never be reclaimed.” Lutz also heaped praise on the Chevrolet Equinox “The Equinox is sold out and has a transaction price $5,000 higher than the old Equinox.” Hahaha! Speaking of money: “When we can demonstrate financial success, we will regain the momentum.” and by “momentum” he means “Government can start the IPO and end this investment”. He carried on kicking Toyota: “Toyota will obviously recover, but from now on they’ll just be another one of the guys,” Lutz said. “I don’t think they’ll ever reach the exalted status of the world’s best auto company.”

I wonder if a Toyota ran over his foot when he was younger? Lutz seems to have had it in for Toyota for a while. This is the man who quite happily blamed a Toyota owned supplier for GM’s recall of 1.3 million cars (but when Toyota tried to blame CTS, they were met with scorn). Need more proof? Check out his reason for the Volt. Someone should tell loose-lips-Lulz that there are people who think that GM’s largest stockholder is behind (or at least interested in) the Toyota troubles, and that it’s not the smartest thing to attract attention to it.

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  • Runfromcheney Runfromcheney on Apr 01, 2010

    I usually like/defend Lutz on this site, but he is wrong in this case. Toyota hasn't lost its halo: That is just what the people in Fortress Detroit like to think so they can hope of a recovery. In reality, everybody knows the Toyota truobles were blown massively out of proportion by idiot drivers and bloodthirsty media hounds. And, unlike Audi, Toyota is way to big to be bullied into submission like Audi was, and when the media grappled onto the story, everybody with half a brain thought, "Haven't we been here before? Its the Audi mess all over again! Don't we ever learn?!?!" In a nutshell, Lutz is wrong this time: in the long term, the damage to Toyota's reputation and customer base will be minimal at best.

  • Charles Barnett Charles Barnett on Apr 02, 2010

    Toyota and others knew they were having issues and attempted to hide it. All Car Companies should have came forward with a full disclosures of what car were dangerous. Instead of waiting for a huge media blitz and tons of public pressure. I never seen so many car companies GM - NISSAN - TOYOTA - HYUNDAI having recalls all at the same time. I had no idea my car was affected until I looked on and found I had a bad Anti Lock control unit on my 2008 Pontiac G8 , my co workers Ford Truck had a recall also. So be careful

  • Dusterdude @SCE to AUX , agree CEO pay would equate to a nominal amount if split amongst all UAW members . My point was optics are bad , both total compensation and % increases . IE for example if Mary Barra was paid $10 million including merit bonuses , is that really underpaid ?
  • ToolGuy "At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside."• This description seems fairly dramatically wrong to me.
  • SCE to AUX The UAW may win the battle, but it will lose the war.The mfrs will never agree to job protections, and production outsourcing will match any pay increases won by the union.With most US market cars not produced by Detroit, how many people really care about this strike?
  • El scotto My iPhone gets too hot while using the wireless charging in my BMW. One more line on why someone is a dumbazz list?
  • Buickman yeah, get Ron Fellows each time I get a Vette. screw Caddy.