By on March 24, 2010

The good folks from the Public Radio show This American Life are hunting down a headline. Writer Emily Condon writes:

There was an article, likely between 1980 and 1988, that ran about the NUMMI plant in Fremont California, focusing on the GM and Toyota partnership. We think the headline was “HELL FREEZES OVER,” or possibly “HELL FREEZES OVER IN FREMONT,” or something to that effect. The person we’re interviewing thought it was Motor Trend – they couldn’t find any record of it. I couldn’t find it in Motor Trend or Car & Driver…but it’s possible I somehow missed it, since the archives weren’t searchable, but only on microfilm. But could possibly be another publication, too.

Long story short, their investigation seems to have gone cold at a TTAC comment thread, which is where you, our Best and Brightest, come in. The first commenter to identify the magazine and issue that This American Life is looking for, will win immortal TTAC fame, and the much-coveted Fiat 500 mouse.

[UPDATE: Commenter Msquare proves that whether you need an old car mag headline hunted down, or a ’51 Packard identified from only a picture of its gas cap, TTAC’s Best & Brightest are the place to go. Congratulations Msquare, check your email for instructions on claiming your prize. Everyone else, be sure to check out This American Life‘s piece on NUMMI, “the car plant that could have changed everything,” which airs on March 26. ]

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8 Comments on “TTAC Contest: Find The Lost Buff-Book Headline, Win A Prize! [UPDATE: Contest Closed]...”

  • avatar

    Car and Driver, July 1985. Here’s a link to the cover:

  • avatar

    redirected me to a blank page, but it’s there just google it

  • avatar

    The b and b just crashed the Google servers….

  • avatar

    Can I get the 500 with a Chrysler badge on it??

    Ta-dum-dum TING!

  • avatar

    Damn. Looking at that headline made me all nostalgic for my childhood. I was 8 years old when that mag was published and I’d still love to have any of those gorgeous, mildly neutered muscle cars. Those were the tire burners all my friends were parking in the high school lot 10 years later while I was stuck with my 82 Celebrity.

  • avatar

    The same headline was also used by one of the New York newspapers to describe the Yankees’ collapse to the Red Sox in the 2004 American League Championship Series. Given that it was the first time a baseball team had come back from 3 games down to take a playoff series, it might have been even more appropriate in that instance.

    If you guys have already attempted to e-mail me, it might have been blocked by my spam filter, because I haven’t seen it yet. If that’s the case, could you give it another try? Thanks.

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