Romanians To Invade The UK. By Car
When the Romans invaded England, they didn’t last long. The Romanians are getting ready for another try.
Marketing Magazine reports that Renault UK will bring their Romanian-built Dacia brand to the UK by 2012. Amazing. They’re bringing a marque which is positioned LOWER than a Renault. The article goes on to say that Renault wants to emulate the success of low cost brands like Kia. Yes, but will the Dacia come with a 7 year warranty? Renault UK MD, Roland Bouchara said “With value-for-money, downsizing, fuel economy and emissions all becoming increasingly important, we want to show that Dacia can appeal to the head, the heart and the wallet.”. I’m reminded of that famous engineering expression “On time, well built and in budget. Pick two.” Does Dacia reckon they can defy this saying? Will the Dacia stand toe to toe with the likes of Skoda, Kia and Suzuki? I’m guessing non.
Dacia has been amongst the most stellar automotive success stories of the past 10 years so the digs are completely unfounded. Sure, it's at the cheap end of the spectrum but it is also one of the best suited cars to the tasks it was deisgned for - cheap, simple, reliable transportation for Eastern Europe and 3rd world countries.
Skoda , Hyundai , Kia , are moving up-market - no longer bargain basement cars. This Dacia can sell for half the price of a Renault so it may well be a good seller.Better engineered than Chinese cars , which are not yet available.
I'm sorry, what were we talking about?
I am willing to bet lots of moneys that Top Gear will buy three Dacia's when they first turn up in Britain. One will be driven gently and loved, and the other two thrashed mercilessly until they broke or driven into a wall/lake/off a cliff.