Berlin Has "Serious Doubts" About Opel's Turn-Around Plan

Bertel Schmitt
by Bertel Schmitt

The German magazine Der Spiegel got its hands on an internal document. In the paper, the German economy ministry gives an awful assessment of the business plan that Nick Reilly had circulated amongst interested parties. Interested parties being the countries where Opel has plants and where GM wants to collect €2.7b in government aid. The Spiegel’s article will appear in the printed issue on Monday. But there are some damning pre-releases.

Minister Rainer Brüderle has serious doubts about Opel’s restructuring plan. “The viability is questionable,” the internal memo says. The planned job cuts are “hard to understand.”

And once more, Germany’s all-time phobia when it comes to Opel aid emerges: According to Brüderle’s paper, there is a risk that state aid for Opel will ooze away to Detroit, for instance as license fees. “A ring-fencing plan has not been presented,” says the Brüderle expertise.

The states where Opel has plants already see the writing on the wall and probably have seen the writing in the memo. According to Der Spiegel, the states have already written off aid from Berlin. There is talk that the states would come up with €750m, but only if GM matches the sum to bring the total to €1.5b. A symbolic gesture, as Reilly had already said that there won’t be another dime from Detroit. A “nein” from Berlin would also set a precedent for other countries. Why pay if Germany won’t?

As another sign that Germany wants to put a knot in the purse strings, Brüderle asked the EU in Brussels to rigorously examine the legality of any support for Opel. He requested the vice president of the European Commission Joaquín Almunia, “to examine critically whether the business plan is viable and whether competitive distortions in Europe can be excluded,” said Brüderle to the Sueddeutsche Zeitung. Not that he’s against Opel. His first car was an Opel Kadett, a hand-me-down from his dad. Now, Brüderle’s car is a Mercedes.

Before any money will flow from any EU government, Brussels has to bless the plan. It’s pretty obvious that Brüderle is setting the scene for a desecration instead. Any guesses that Brussels will certify the viability of Reilly’s plan if Berlin thinks the proposal is questionable? Opel profitable in 2012?

One thing becomes clear: Nobody is tripping over each other to bail Opel out. Of course, the other automakers, from VW to Daimler, are against it. Surprisingly, even the unions demanded that the plan is not to be funded. In the public opinion, Opel is off the Radar. Europe has too much capacity, and Opel won’t be missed. As the incentive measures are petering out, industry groups see 2010 sales in Europe, in Germany especially, collapse. Russia is a nut case. Somebody has to go. The engineers in the Opel tech center will find a job elsewhere in a few seconds, there is a shortage. The growth market is China, and without Opel technology, GM China will be selling Daewoos. Which would suit VW et al just fine.

Update: Faced by heavy opposition from all flanks, Opel is ready to sue for peace. An Opel spokesperson said to the Deutsche Presseagentur that management and unions will sit down at the bargaining table. Works Council leader Klaus Franz said the “workers are ready for constructive negotiations,” as long as there “is a will to compromise.” A date has not been scheduled yet.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Buckshot Buckshot on Feb 14, 2010

    Opel needs to die. Poor quality and very dull to drive. Building cheap cars in Germany is an oxymoron

  • Tricky Dicky Tricky Dicky on Feb 16, 2010

    Buckshot - you are shooting from the hip there. Opel engineers would argue that they have on many occasions (by people stood on the left hand side of the Atlantic Ocean!) been asked to cut back on quality or to delay innovation in their products. Opel's staff feel that they can compete with the best if they were given total responsibility for their product planning and execution. Nick Reilly's recent rallying speech to the workforce was asking them to consider the positive aspects of being part of the GM family, not to improve their quality. Losing Opel would be a shame i think, but they are fast running out of people who love them and i think that all Ed Whiteacre managed to achieve was to unite people in hoping to see a Texan man eat his own words ("The German Chancellor dame can keep her euro-dollars 'cos we'll pay for our own darn rescue all on our ownsome!") [my abbreviation]

  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
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