Toyota Recalls More Than A Year's Worth Of Cars. Recall Spreads to Europe

Bertel Schmitt
by Bertel Schmitt
toyota recalls more than a year s worth of cars recall spreads to europe

On Sunday, Tokyo’s Nikkei worried aloud that Toyota’s recall may snowball into Europe. The ball is rolling: Today, the Nikkei reports that Toyota “expects to recall roughly 2.0 million vehicles in Europe to fix defective gas pedals.”

The Nikkei’s source is “a person familiar with the matter .“ Because Toyota is still working out which cars exactly need to go to the shop, “it’s unclear when the recall will be formally announced, the person said.”

The Nikkei usually has impeccable sources and is not prone to sensationalism

After Toyota said last Thursday it will recall 2.3 million vehicles in the U.S. for the same gas pedal-related problem, Toyota is recalling a combined 4.3 million vehicles in the US and Europe. According to the Nikkei, this equals 55 percent of the 7.81million cars and trucks the Toyota group (including Daihatsu and Hino) sold globally in 2009. The Nikkei’s source said the final recall volume in Europe could vary, depending on the country’s rules for repairing faulty parts.

Adding the 4.2m cars that were recalled last year because of faulty floor mats, Toyota will have recalled more than a year’s worth of production when all is said and done.

Toyota Recalls More Than A Year’s Worth Of Cars. Recall Spreads to Europe
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  • Richard Chen Richard Chen on Jan 25, 2010

    Robert, thanks for your comments - it's nice to see a technical explanation here for those of us who aren't in the business, nor have an engineering background.

    • Robert.Walter Robert.Walter on Jan 25, 2010

      Welcome. Cars are perhaps the most exquisite and complicated of man's creations. Due to the complexity, competitive pressures, budgets of time and money and especially the human factor, mistakes are inevitable. What is not inevitable, however, is how an organization responds to the emergence of mistakes. The response of an orgnaization speaks to the culture within it and the values it holds dear. Some companies find their proudest moment in how they respond to the ill winds of fate, others not so much. Companies which fall behind the event curve on such an issue (and at the moment, external events appear to be rolling over Toyota), for instance when such a perception is no longer buried within enthusiast-blogs and finds its way into the MSM, the overshoot there has the potential to cause much more reputational damage than if the affected company responsibly comes out, explains the problem, and rationally describes what remediation actions will be undertaken and when ... Respond correctly,and a company can demonstrate authenticity and build, or reinforce and enhance, a good reputation ... do the opposite, and a hard-won reputation can be devalued in a very short time. I don't know if a corporate reputation has as many lives as a cat, or if Toyota can draw on a pile of good-rep credits ... but with their sluggish behaviour to these kinds of issues they are at least 3-strikes down (pardon the mixed metaphor) after the steering track-bar issue, the (several times repeated) floor mat issues, and now the e-pedal issue ... they had better wake up and treat their customers with more respect or find themselves nearing the crest of that slippery slope of customer perception, satisfaction and opinion ...

  • Ponchoman49 Ponchoman49 on Jan 26, 2010

    Does Toyota even make or sell anything with a manual transmission these days. 90% of the Camrys, Corollas, Avalons and Yaris's I see on the road are being driven by someone over the age of 70. Regarding this massive recall I find it interesting that no mention is made in the article on this site about the fact that Toyota, in all there arrogance, is continuing to sell affected models as if nothing is wrong or in other words the accelerators aren't yet worn so these vehicles are ok to sell! It took several replies to find this out here.

  • Robert.Walter Robert.Walter on Jan 26, 2010

    BREAKING: Toyota suspends sales of defective accelerator equipped cars. Link below:

  • Julin Julin on Mar 17, 2011

    Why it a bad news it great thing Toyota is doing. Rather facing the problem in future the company has decided to Rectify at the initial stage it self. Ford ranger | Commercial trucks