Volt Birth Watch 179: The Mystery Dance Number

Edward Niedermeyer
by Edward Niedermeyer

Chrysler’s new advertisements may have been replaced by this video as the automotive marketing gaffe of the moment. When asked in a Fastlane webchat why GM had approved this questionable video, Sales and Marketing supremo Susan Docherty managed to come across as even more clueless and incompetent than she would have if she’d been prancing front and center:

I have to be honest I haven’t yet seen the Chevrolet Volt song and dance but it sounds like I need to spend some time tonight on the web viewing this. Thanks for the heads up. Do you have any suggestions for us?

Yeah, here are some suggestions: first off, it’s not the roaring twenties, Busby Berkeley. Kill the dance numbers. Suggestion number two: if you’re the head of sales and marketing, you should at least be aware of the existence of “promotional” materials like this. Third: if GM doesn’t take the Volt seriously, nobody will. Keep that in mind when approving marketing ideas.

Edward Niedermeyer
Edward Niedermeyer

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  • Daanii2 Daanii2 on Dec 14, 2009

    This isn't the kind of marketing material you would expect Docherty to approve. It's YouTube fodder. It's not like it is ever going to run on television. Reminds me of a song and dance on YouTube for Hillary Clinton's 2008 campaign. Called Hillary4U&Me, it was very similar in quality to this. Amateur hour.

  • Piste Piste on Dec 15, 2009

    I want my 39 seconds back.

  • Jnik Jnik on Dec 15, 2009

    Who killed the electric car AGAIN??

  • Accs Accs on Dec 20, 2009

    Ya know... I know this blows... But somehow Id like to know who the three talking heads are behing the girls with nothing else better to do.. than dance for a "cheap eletric car."