By on December 11, 2009

TAC, an Australian government fund to benefit injured road-accident victims, has been airing intense and graphic safe driving ads since 1986. Their latest campaign is a montage from the past twenty years of their ads. The first one here is called “Everyone Hurts”. That would include the viewer, I assume. Not effective enough? There’s a longer five minute version that should do the job after the jump:

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28 Comments on “The Most Graphic, Gory and Effective Safe Driving Ad Ever?...”


  • avatar
    Nutsaboutcars

    The Shorter version hit plenty hard. They should do similar ads for smoking, and even other ills of society these days (obesity, diabetes etc) that largely are results of idiotic behavior by some, for which behavior we ALL have to cough up major bucks to treat them.

  • avatar
    john.fritz

    *yawn*
     
     
    Why don’t they just hurry up and make driving illegal.

    • 0 avatar
      carmad

      Quite illogical… driving doesn’t cause accidents, drinking & driving  does!
      So make drinking illegal, solves many problems. At least make it a felony to drink % drive, and then enforce to the max

    • 0 avatar
      MBella

      Yes, drinking and driving kills as you said. Yet you think banning drinking, one half of the equation is logical, yet banning driving is illogical.  Let’s also outlaw cell phones, pdas, laptops, portable dvd players, fast food or anything else, that can also kill when combined with driving.

  • avatar
    Ernie

    Um, okay, so:
    If they’re pushing to be a bigger nanny-state than the UK, shouldn’t this all be censored?
     
    Think of the children! ;)

  • avatar
    dolorean23

    Thanks, now I can’t get the image of Michael Stipes crawling over a traffic jam crooning, “Everybody hurts…..sometimes”

  • avatar
    porschespeed

    largely are results of idiotic behavior by some, for which behavior we ALL have to cough up major bucks to treat them.

    I wholeheartedly agree. Let’s start with snow skiers. Can’t tell you how many people I know that have had a $60K plus knee operation from that stupid and pointless activity. Not to mention the people who hurt themselves worse. Beyond that, it just rapes a beautiful hillside, and has people traveling all over the country by plane and car which is also environmentally unsound. 

    Next, let’s charge extra for every silly ball game. From base to foot to basket to soccer, you’re likely to get injured, your surgery and rehab are gonna cost plenty. Because you chose to play a game.
     
    Watch “Thank You For Smoking” and turn off your irony filter. Be happy that some people have habits you don’t approve of, that may, or may not, shorten their lives. 
     
    People die from all sorts of things that we could genetically screen for. I don’t wanna pay for those people either. Just don’t cover them at all. They’re gonna die anyway.

    As an American you are free to pick your risks, no matter how repugnant they may be to the wider society. I wouldn’t drive a block without a seatbelt, but I will argue your right not to wear one. 
     
     
      

  • avatar
    Bergwerk

    Just, Damn!

  • avatar
    panzerfaust

    It got to me, I’ve seen enough of it in real life. 

  • avatar
    morbo

    “…and one who deliberately disregards the advice of Physicians and Dieticians and embarks on a course that has a high probability to end with very expensive long term diseases…”

    Now only if you pale faces had followed your own advice 500 years ago, forgoeing the dangerous and high death probability activity of transoecanic exploration, I could still enjoy my birthright to all of coastal tidewater Virginia, instead of only a 900 Sq. Ft. apartment on the Potomac.
    Turn irony filter back off
     

  • avatar
    porschespeed

    There is a distinction between somebody who gets sick through no fault of their own, such as DNA, or freak accident, or exposure at the workplace, or.. or, and one who deliberately disregards the advice of Physicians and Dieticians and embarks on a course that has a high probability to end with very expensive long term diseases. The former should be fully covered by a civilized society, but the latter are responsible for their behavior without which they would NOT be in the mess they are in, and should have to contrinute much more for their treatment, shouldn’t they?

    Getting out of bed in the morning is a choice. Skiing and riding your bicycle to work are likely to get you injured, and likely to cost the insurance company big bucks.  So, is skiing a choice? 

    (Sorry skiers, nothing personal. But, the injuries are expensive, frequent, and a rather simple arguement against some of these nanny-staters.)

     And for those cynics that say, let them kill themselves, it is Darwin’s law of Natural Selection, it is nothing of the kind. FIrst of, they also kill thousands of innocent people as well, and many of them are neither morons nor irresponsible anti-social misfits

    Hokey smokes! Life has risk. And while some people who practice behaviours that carry a risk of shortening their own life may shorten someone else’s, odd are, THEY SHORTEN NO ONE’S LIFE BUT THEIR OWN.
     
    Obesity is epidemic in this country. Please, please, please explain to me how a someone who has a fatal heart attack and dies 10 years too young directly injures you or anyone else.
     
    If we’re going to start down the road of indirect causality, we had all better swallow a 12 gauge right now. EVERYTHING that EVERYONE on the planet does has some negative indirect impact on someone else.
     
    So, educate away. But, enough of the nanny state. As one can tell by the craptacular results of the ‘war on drugs’, nanny states don’t achieve results. Prohibition anyone?

  • avatar
    morbo

    “There is a distinction between somebody who gets sick through no fault of their own, such as DNA, or freak accident, or exposure at the workplace, or…”

    How true.  The parents of such sickly individuals with faulty DNA should be fined for knowingly bringing unfit mutants into society.  There is no silly right for everyone to suffer the costs of these people.  While we should give them care now, we should also prevent them breeding more genetic inferiors through a forced sterilization plan. 

    These are fully preventable deaths and costs, it is not that the health care system would need improvements costing billions to prevent them, it is only the $1500 vasectomy / hysterectomy and not breeding if you will live.

    Turn irony filter off again

  • avatar
    Cammy Corrigan

    I have great respect for the Australian Road safety adverts. They’re like mini horror fims, but they do work. The UK ones are pretty hard, too.

  • avatar
    Nutsaboutcars

    “Author: Cammy Corrigan Comment: I have great respect for the Australian Road safety adverts. They’re like mini horror fiLms, but they do work. The UK ones are pretty hard, too.”
    Same here. In the US, of course, we have omly some little pathetic ads that just beg us to be nice, while not showing any of the gore, our collective wimpy little stomachs can’t handle the truth!
     
    So the bands on cigarett eboxes that smoling can kill you, but this is not even 1% of the torture and misery of dying of lung cancer and emphysema, and as for thew worthless sugary crap fools pay $2 per 2-liter bottle (Coke and Pepsi and all the other 100% nutrition-free Pop crap), there is not even a label about diabetes, much less a picture of an amputated young diabetic on a wheelchair. What a wonderful thing freedom is, including the freedom to mindlessly and un-informedly end your life prematurely, and as a pathetic, crippled diabetic.
     
    We should all rise and fight to protect these poor souls right to become diabewtics, and live like that, before they die way too prematurely.

  • avatar
    morbo

    I will not bother to rebutt any of the other nonsense. Go to some law school, you may find some slimy clowns that enjoy your twisted “logic”, or, better, lack thereof.

    Bachelor of Science in Materials Engineering, thank you very much.
     
    But seriously, you’re trolling.  Will the TTAC editor please step in and detroll this bridge?

    Thanks

  • avatar
    Cammy Corrigan

     
    Here’s a couple from the UK. Not as graphic as the Australian ones, but still scary.

  • avatar
    carve

    I liked it.  People don’t realize how dangerous an activity driving is.  They need to be aware of potential dangers and outcomes in a way they can relate to before they make informed decisions.
    Personally, as long as it doesn’t hurt someone else or cost me anything, I don’t care if someone kills themselves on the road.  But it usually does affect someone else, and cost other people something.
    Good commercial

  • avatar
    porschespeed

    How true.  The parents of such sickly individuals with faulty DNA should be fined for knowingly bringing unfit mutants into society.  There is no silly right for everyone to suffer the costs of these people.  While we should give them care now, we should also prevent them breeding more genetic inferiors through a forced sterilization plan. 

    Ironic though we may be, it really is not a slippery slope.  It’s more of a rocket-sled on a well lubed track.
     
    We all do things that are not necessarily in our best interest at certain points in time. Nothing wrong with some education – I’ve seen enough dead people from cars and bikes. 
     
    But at the end of the day, people who can’t seem to find anything better to do with their own lives than try to remove the butter from my list of ingredients because somebody else might have a heart attack can piss off. 

  • avatar
    carlisimo

    Eh, those ads show a lot of people getting hurt who weren’t driving.  What was the dangerous choice they made – going outside?

  • avatar
    porschespeed

    So the bands on cigarett eboxes that smoling can kill you, but this is not even 1% of the torture and misery of dying of lung cancer and emphysema, and as for thew worthless sugary crap fools pay $2 per 2-liter bottle (Coke and Pepsi and all the other 100% nutrition-free Pop crap), there is not even a label about diabetes, much less a picture of an amputated young diabetic on a wheelchair. What a wonderful thing freedom is, including the freedom to mindlessly and un-informedly end your life prematurely, and as a pathetic, crippled diabetic.
     
    We should all rise and fight to protect these poor souls right to become diabewtics, and live like that, before they die way too prematurely.

    There wasn’t a soul with two brain cells to rub together who thought cigarettes were good for you in 1970. If people in general do not realize the risks of diabetes, or smoking, or drinking, then education is your only acceptable answer.
     
    Perhaps the average American is as stupid as you say they are – “those poor people”.

    I however have found that while the average American isn’t going to add anything substantive to string theory, they can figure out not to put their tongue in a lightsocket.  And can be readily taught why the Radium rock filled watercooler from the Sears catalog is really NOT a healthy addition to your kitchen.  (They used to sell ’em. Really.)

    The threat of Gattica comes from people thinking they should save everyone from themselves.

  • avatar
    PeteMoran

    Australian road safety education and driver training now includes graphic explanation of the consequences to new drivers. I think it’s early in the program, but initial results seem to suggest such exposure has a greater impact on risk taking behaviour than any other effort so far.
     
    Yet again, we’re world leaders!

  • avatar
    Durishin

    I know people who insist that filling a third plastic cup full of wine and driving around the neighborhood – or off to a party – is perfectly acceptable.  One of those folks had her baby sister killed by a drunk driver.
     
    I guess that addiction is habit beyond logic.
     
    I think every American motorist, motorcyclist, bicyclist and drinker should see this film.  I just wish that the network who showed us Janet Jackson’s nipple had the balls to show us this!

    • 0 avatar
      ihatetrees

      I think every American motorist, motorcyclist, bicyclist and drinker should see this film.

      The effect would be minimal – especially to groups like young video gamers and hard core chronic drunks. People tend to emotionally tune out when you try to disturb them like this.
      A more effective ad would be listing (yes -use REAL names) the often laughably soft punishments that are handed out toward chronic drunk, dangerous or unlicensed drivers. Toughen laws and remove wide judicial discretion in sentencing. That’ll get to the hard core wack-jobs that are the problem.

    • 0 avatar
      Stein X Leikanger

      People would think it was a trailer for a new hospital show, I guess. The vast majority of people have no concept of physics, and no understanding of what cars do when they hit unintended obstacles.
      And then we think it will never happen to us, right?

  • avatar
    Fritz

    A friend who spent some time in India told me he saw a bicycle rider who had been hit by a vehicle left to lie by the road for a couple of days.  When he asked about it he was told that no one knew who it was and people hoped that some one would come looking and identify the body.  A regular enough occurrence that it was being dealt with in the customary way.  Few bike riders on that road felt immortal!
    A more  intentional warning I saw in the US was the display of a smashed car in a parking lot that had resulted in four fatalities.  The lesson in that case may have been lost on the locals as it was thought by many to have been a suicide.  The car was hit head on by a logging truck no less and the driver and her children didn’t survive.

  • avatar
    Stein X Leikanger

    Are we banning cars now?
     

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