The Most Graphic, Gory and Effective Safe Driving Ad Ever?

Paul Niedermeyer
by Paul Niedermeyer

TAC, an Australian government fund to benefit injured road-accident victims, has been airing intense and graphic safe driving ads since 1986. Their latest campaign is a montage from the past twenty years of their ads. The first one here is called “Everyone Hurts”. That would include the viewer, I assume. Not effective enough? There’s a longer five minute version that should do the job after the jump:

Paul Niedermeyer
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  • PeteMoran PeteMoran on Dec 11, 2009

    Australian road safety education and driver training now includes graphic explanation of the consequences to new drivers. I think it's early in the program, but initial results seem to suggest such exposure has a greater impact on risk taking behaviour than any other effort so far. Yet again, we're world leaders!

  • Durishin Durishin on Dec 12, 2009

    I know people who insist that filling a third plastic cup full of wine and driving around the neighborhood - or off to a party - is perfectly acceptable. One of those folks had her baby sister killed by a drunk driver. I guess that addiction is habit beyond logic. I think every American motorist, motorcyclist, bicyclist and drinker should see this film. I just wish that the network who showed us Janet Jackson's nipple had the balls to show us this!

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    • Stein X Leikanger Stein X Leikanger on Dec 12, 2009

      People would think it was a trailer for a new hospital show, I guess. The vast majority of people have no concept of physics, and no understanding of what cars do when they hit unintended obstacles.

      And then we think it will never happen to us, right?

  • Fritz Fritz on Dec 12, 2009

    A friend who spent some time in India told me he saw a bicycle rider who had been hit by a vehicle left to lie by the road for a couple of days. When he asked about it he was told that no one knew who it was and people hoped that some one would come looking and identify the body. A regular enough occurrence that it was being dealt with in the customary way. Few bike riders on that road felt immortal! A more intentional warning I saw in the US was the display of a smashed car in a parking lot that had resulted in four fatalities. The lesson in that case may have been lost on the locals as it was thought by many to have been a suicide. The car was hit head on by a logging truck no less and the driver and her children didn't survive.

  • Stein X Leikanger Stein X Leikanger on Dec 12, 2009

    Are we banning cars now?