Roadmap To Electrification: Please Have Toll Ready

Edward Niedermeyer
by Edward Niedermeyer

Battery electric vehicles are widely seen as the most promising long-term automotive greentech, but they’re also hardly poised to take over the industry. A host of issues are keeping EVs out of mainstream acceptance, ranging from battery capacity issues to the lack of a charging infrastructure. For a group of electric transportation-sector businesses though (including Nissan, which is heavily hyping its Leaf EV), it’s nothing $124b in government support won’t fix. A press release on the Electrification Coalition’s “Roadmap” explains:

The Electrification Roadmap presents a bold and specific vision: By 2040, 75 percent of light-duty vehicle miles traveled in the United States should be electric miles. As a result, oil consumption in the light-duty fleet would be reduced by more than 75 percent, and U.S. crude oil imports could effectively be reduced to zero… “It is absolutely crucial that all of the key elements of an electrified transportation system are introduced in a highly coordinated fashion and in a way that is effective, affordable, and appealing to actual American consumers,” [David Crane, President of NRG Energy] said. “Introducing all of the separate elements, from cars to infrastructure, simultaneously in select communities across the country will move electrification beyond the early adopters; policymakers will witness the national benefit derived from a new kind of transportation system while consumers will benefit firsthand from a new kind of driving experience.”

Reuters reprints a Gas 2.0 gusher on the announcement, featuring the breathless lede of the day:

A remarkable new study predicts that at least 14 million electric cars will be zooming around the US by 2020, and reckons that EVs could account for a startling 75 percent of all light-duty miles driven by 2040.

Yes, well, the Electrification Coalition isn’t getting together to volunteer to foot the bill. Permanent consumer tax credits of $7,500 per EV purchased are on the table, as well as 50 percent credits for infrastructure construction, test pilots, and more. According to the WaPo, the total bill would come out to $124b in taxpayer support, including $13.5b on infrastructure and $75b on consumer credits. No wonder Nissan’s Carlos Ghosn is featured heavily, breathing such alluring lines as “we are not a maker of electric cars. We are a maker of affordable electric cars. That is the most important thing from the beginning.” Of course he also goes on to admit that without such tax credits this would not be strictly true. Nissan was the only major automaker to sign on to the Roadmap, which is a little strange considering GM’s Volt is supposed to debut late next year, not long after the Leaf. On the other hand, as a government-owned firm, it’s probably appropriate that GM not cheer too loudly for $124b in more taxpayer-funded business plan support.

Download a PDF of the Roadmap from the EC here.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
2 of 21 comments
  • R H R H on Nov 18, 2009

    So nobody has discussed this tax credit in comments...is it for "EVs" or electric cars? Can I have the good ole US of A taxpayer subsidize 3/4 the purchase price of my first 2 electric bikes? (Yep you can get them under $10k...)

  • ZoomZoom ZoomZoom on Nov 18, 2009
    Blackberry, iPhone, and many of the newer laptops use very advanced charging models to keep their batteries in tip top shape. And yet, lasting time is still not predictable. Technology and "battery models" can't overcome ignorance. Most people I know are not well educated about their batteries. They run their cell phones, laptops, or blackberrys down dry. Continually. And then they complain that their batteries won't last more than six months. One friend of mine is always and forever saying "I can't talk long, my battery is about to die." Meanwhile, my laptop is a year old, my cell phone is 2 years old, my iPod is about 5 years old. All are still going strong. She won't listen to me, so I've given up. One could even say that a cellphone or laptop is *more* competent at managing the end of a charge in a battery, since software will kick in to reduce overall device performance to conserve the last little bit of charge. I think my cell phone won't allow any calls to be made when the battery is under 20% SOC. Except for a 911 call. But I don't let it get that low. I try to charge it when it's down to 40%-50%. People won’t accept that kind of output from a car. They want it to run the same till it can no longer move. It doesn't matter what people will or will not accept. At some point, we are all governed by physics, regardless of who we "think" is in charge.
  • Slavuta Motor Trend"Although the interior appears more upscale, sit in it a while and you notice the grainy plastics and conventional design. The doors sound tinny, the small strip of buttons in the center stack flexes, and the rear seats are on the firm side (but we dig the ability to recline). Most frustrating were the repeated Apple CarPlay glitches that seemed to slow down the apps running through it."
  • Brandon I would vote for my 23 Escape ST-Line with the 2.0L turbo and a normal 8 speed transmission instead of CVT. 250 HP, I average 28 MPG and get much higher on trips and get a nice 13" sync4 touchscreen. It leaves these 2 in my dust literally
  • JLGOLDEN When this and Hornet were revealed, I expected BOTH to quickly become best-sellers for their brands. They look great, and seem like interesting and fun alternatives in a crowded market. Alas, ambitious pricing is a bridge too far...
  • Zerofoo Modifications are funny things. I like the smoked side marker look - however having seen too many cars with butchered wire harnesses, I don't buy cars with ANY modifications. Pro-tip - put the car back to stock before you try and sell it.
  • JLGOLDEN I disagree with the author's comment on the current Murano's "annoying CVT". Murano's CVT does not fake shifts like some CVTs attempt, therefore does not cause shift shock or driveline harshness while fumbling between set ratios. Murano's CVT feels genuinely smooth and lets the (great-sounding V6) engine sing and zing along pleasantly.
Next