Roadmap To Electrification: Please Have Toll Ready

Edward Niedermeyer
by Edward Niedermeyer
roadmap to electrification please have toll ready

Battery electric vehicles are widely seen as the most promising long-term automotive greentech, but they’re also hardly poised to take over the industry. A host of issues are keeping EVs out of mainstream acceptance, ranging from battery capacity issues to the lack of a charging infrastructure. For a group of electric transportation-sector businesses though (including Nissan, which is heavily hyping its Leaf EV), it’s nothing $124b in government support won’t fix. A press release on the Electrification Coalition’s “Roadmap” explains:

The Electrification Roadmap presents a bold and specific vision: By 2040, 75 percent of light-duty vehicle miles traveled in the United States should be electric miles. As a result, oil consumption in the light-duty fleet would be reduced by more than 75 percent, and U.S. crude oil imports could effectively be reduced to zero… “It is absolutely crucial that all of the key elements of an electrified transportation system are introduced in a highly coordinated fashion and in a way that is effective, affordable, and appealing to actual American consumers,” [David Crane, President of NRG Energy] said. “Introducing all of the separate elements, from cars to infrastructure, simultaneously in select communities across the country will move electrification beyond the early adopters; policymakers will witness the national benefit derived from a new kind of transportation system while consumers will benefit firsthand from a new kind of driving experience.”

Reuters reprints a Gas 2.0 gusher on the announcement, featuring the breathless lede of the day:

A remarkable new study predicts that at least 14 million electric cars will be zooming around the US by 2020, and reckons that EVs could account for a startling 75 percent of all light-duty miles driven by 2040.

Yes, well, the Electrification Coalition isn’t getting together to volunteer to foot the bill. Permanent consumer tax credits of $7,500 per EV purchased are on the table, as well as 50 percent credits for infrastructure construction, test pilots, and more. According to the WaPo, the total bill would come out to $124b in taxpayer support, including $13.5b on infrastructure and $75b on consumer credits. No wonder Nissan’s Carlos Ghosn is featured heavily, breathing such alluring lines as “we are not a maker of electric cars. We are a maker of affordable electric cars. That is the most important thing from the beginning.” Of course he also goes on to admit that without such tax credits this would not be strictly true. Nissan was the only major automaker to sign on to the Roadmap, which is a little strange considering GM’s Volt is supposed to debut late next year, not long after the Leaf. On the other hand, as a government-owned firm, it’s probably appropriate that GM not cheer too loudly for $124b in more taxpayer-funded business plan support.

Download a PDF of the Roadmap from the EC here.

Join the conversation
2 of 21 comments
  • R H R H on Nov 18, 2009

    So nobody has discussed this tax credit in it for "EVs" or electric cars? Can I have the good ole US of A taxpayer subsidize 3/4 the purchase price of my first 2 electric bikes? (Yep you can get them under $10k...)

  • ZoomZoom ZoomZoom on Nov 18, 2009
    Blackberry, iPhone, and many of the newer laptops use very advanced charging models to keep their batteries in tip top shape. And yet, lasting time is still not predictable. Technology and "battery models" can't overcome ignorance. Most people I know are not well educated about their batteries. They run their cell phones, laptops, or blackberrys down dry. Continually. And then they complain that their batteries won't last more than six months. One friend of mine is always and forever saying "I can't talk long, my battery is about to die." Meanwhile, my laptop is a year old, my cell phone is 2 years old, my iPod is about 5 years old. All are still going strong. She won't listen to me, so I've given up. One could even say that a cellphone or laptop is *more* competent at managing the end of a charge in a battery, since software will kick in to reduce overall device performance to conserve the last little bit of charge. I think my cell phone won't allow any calls to be made when the battery is under 20% SOC. Except for a 911 call. But I don't let it get that low. I try to charge it when it's down to 40%-50%. People won’t accept that kind of output from a car. They want it to run the same till it can no longer move. It doesn't matter what people will or will not accept. At some point, we are all governed by physics, regardless of who we "think" is in charge.
  • Sayahh Is it 1974 or 1794? The article is inconsistent.
  • Laura I just buy a Hyndai Elantra SEL, and My car started to have issues with the AC dont work the air sometimes is really hot and later cold and also I heard a noice in the engine so I went to the dealer for the first service and explain what was hapenning to the AC they told me that the car was getting hot because the vent is not working I didnt know that the car was getting hot because it doesnt show nothing no sign no beep nothing I was surprise and also I notice that it needed engine oil, I think that something is wrong with this car because is a model 23 and I just got it on April only 5 months use. is this normal ? Also my daughter bought the same model and she went for a trip and the car also got hot and it didnt show up in the system she called them and they said to take the car to the dealer for a check up I think that if the cars are new they shouldnt be having this problems.
  • JamesGarfield What charging network does the Polestar use?
  • JamesGarfield Re: Getting away from union plantsAbout a dozen years or so ago, Caterpillar built a huge new engine plant, just down the road here in Seguin TX. Story has it, Caterpillar came to Seguin City council in advance, and told them their plans. Then they asked for no advanced publicity from Seguin, until announcement day. This new plant was gonna be a non-union replacement for a couple of union plants in IL and SC, and Cat didn't want to stir up union problems until the plan was set. They told Seguin, If you about blab this in advance, we'll walk. Well, Seguin kept quiet as instructed, and the plan went through, with all the usual expected tax abatements given.Plant construction began, but the Caterpillar name was conspicuously absent from anywhere on the site. Instead, the plant was described as being a collective of various contractors and suppliers for Caterpillar. Which in fact, it was. Then comes the day, with the big new plant fully operationa!, that Caterpillar comes in and announces, Hey, Yeah it's our plant, and the Caterpillar name boldly goes up on the front. All you contractor folks, welcome aboard, you're now Caterpillar employees. Then, Cat turns and announces they are closing those two union plants immediately, and will be transporting all the heavy manufacturing equipment to Seguin. None of the union workers, just the equipment. And today, the Caterpillar plant sits out there, humming away happily, making engines for the industry and good paying jobs for us. I'd call that a winner.
  • Stuki Moi What Subaru taketh away in costs, dealers will no doubt add right back in adjustments.... Fat chance Subaru will offer a sufficient supply of them.