Quote of the Day: Luxury Brand's Burden Edition

Edward Niedermeyer
by Edward Niedermeyer

There’s a very difficult business case for this car. The hope here is not to create volume, but to create a flagship.

—Bentley CEO Franz-Josef Paefgen on his firm’s new Mulsanne flagship.

So when is the Toyota rebadge coming out?

Edward Niedermeyer
Edward Niedermeyer

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  • Bimmer Bimmer on Aug 17, 2009

    That's one ugly 'fancy VW'. Front end reminds me of Stutz Blackhawk.

  • Kristjan Ambroz Kristjan Ambroz on Aug 18, 2009

    They probably do not want to sell too many, as they might loose money on each and every one ;) It will sell, though - primarily to the crowd who think the RR is just too show-off these days and who would prefer something more understated. ANd to be honest, the Bentley proportions on this one are much better than on the Phaeton derived Flying Spur / Conti GT, where the front overhang (to be minimal on a Bentley traditionally) is about the size of a small car. But using the Flying Spur / Conti GT rear light clusters is a proper crime against good taste and visual differentiation of the flagship against lower rungs from the same stable.

  • Allythom Allythom on Aug 18, 2009

    A Bentley that looks like a Chinese knock off of a Bentley. What next ?

  • Knyphausen56 Knyphausen56 on Aug 24, 2009

    Its about as horrible looking as the old Rolls Royce Camargue. And there I was thinking they were going to find a suitable successor to the Arnage.....Both Bentley and RR have gone downhill since having been bough out.