New Volvo Sales Brochure . . . For the Whole Company

Robert Farago
by Robert Farago

Volvo has released its “Focus on the future of Volvo Car Corporation in the 2008/09 Corporate Report” ( download “pocket version” pdf here). The report is stuffed with useful information for any private equity firm or car company looking for a nice little Swedish number. For example, it’s nice to know that safety is still on top of the Volvo food pyramid. And don’t expect Volvo to tie one on; the carmaker has one employee in Thailand. And here’s news: the Swedish automaker’s second largest market (after the US) is . . . Sweden, accounting for 47,750 sales in ’08. NOW how much would you pay? Of course, it’s quite the buyer’s market for car brands these days, what with GM jettisoning Saturn, Saab, HUMMER, Pontiac and, perhaps, Opel and Vauxhall. Maybe Holden. What the hell: make an offer for the whole company. Meanwhile, motoring moguls fancying Volvo should address all enquiries to “Big Al” Mulally at Ford Motor Company. You also might want to cc the US Treasury Department, just to be on the safe side.

Robert Farago
Robert Farago

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  • AndyH AndyH on May 06, 2009

    That is a "modern day Volvo P1800 envisaged by Koenigsegg engineer" according to this motorauthority.com article: http://www.motorauthority.com/modern-day-volvo-p1800-envisaged-by-koenigsegg-engineer.html

  • TonyJZX TonyJZX on May 06, 2009

    p1800 now there's a sexy volvo and that's the problem... no-one gives a flying fuck about 'safe' they push it like a be all and end all and the reality is that the cheapest korean car these days has 6 airbags and does an NCAP 5 i look at the volvo lineup and there's just not much to get excited about put it this way, many people see the volvo as an interim car... a car you buy when finances are limited but want something 'showy' next up is the mercedes and that's where it ends and that's why volvo is forever in search of customers (and more importantly, new customers) let's not even get to saab

  • Robert Schwartz Robert Schwartz on May 06, 2009

    Didn't they subtract the P1800's little tail fins?

  • Landcrusher Landcrusher on May 06, 2009

    The wheels are stupid, but overall it is very nice. One day I am going to have to rebuild an old car into something even more beautiful than it came out of the factory. Hope it doesn't come out as sad as many people's projects though!

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