Curbside Classics: 1970 Plymouth Duster 340

Paul Niedermeyer
by Paul Niedermeyer

You know those anti-meth ads, which graphically show the physiological effects of speed—lots of bad skin and rotten teeth? Well, this car is the automotive equivalent of the tweaker. I found it sitting forlorn among the garbage cans in a dirty alley, complete with lumpy, flaking yellow skin, bald tires revealing their cords, and exuding the smell of cold, stale tobacco. And desperately awaiting its next hit of crank. The Duster 340 is the speed freak incarnate.

Recently, I spelled out my Curbside Classic check list. Here’s the fail list: perfectly restored Duster 340s and all the other vintage cars, rods and exotics tucked away in their cozy garages only to come out on warm Sundays. There’s plenty of places to see them in the flesh, in print, and on the web. I’m looking for unvarnished street-side authenticity. And this Duster is dripping with it.

No polished Cragar S/S’s with big fat rubber here. Just two pairs of mismatched el-cheapo Pep Boys wheels and original-sized threadbare shoes. And check out that interior: all business (and butts). I wouldn’t want to meet this tough customer in a dark and dusty alley—oh, wait, I just did.

And not for the first time either. My traumatic stress-inducing encounter was in a purple-colored doppelganger of this car including the bald tire (right rear in this case). Once again, a hitchhiking story or, rather, nightmare. Heading to Baltimore to visit the folks, I got picked up by a crazed-looking human counterpart to our featured Duster, right down to the yellowish tint to his skin. There wasn’t much doubt in my mind about the role amphetamines were playing in his metabolic processes.

He drove like an utter maniac (the deeply terrifying kind). I couldn’t relax enough to enjoy the 340’s heavy-metal glass-pack shorty-pipe solo. At nothing less than 95, the trip from Hagerstown to the Beltway was at least mercifully quick. I’m sure we exposed one more layer of polyester cord on his baldest tire. Good thing it wasn’t the last.

In every way possible, it was the polar opposite of my slow and steady chuff through swirling snow in the 1951 Plymouth. But then, the Duster 340 was the yang to the Cranbrook’s yin. Exactly what Plymouth needed in 1970.

When the ChryCo big-wigs decided to split the Barracuda from the Valiant A-body for 1970, it created both a legend (in the ’cuda) and a problem (for the Valiant). Through 1969, the mini-Marlin had been the sporty Valiant variant. Now, Plymouth was looking at a 1970 compact line-up of nothing but boxy sedans—Cranbrooks reincarnated. And right during the nexus of the youth and performance-oriented sixties-seventies carmonic convergence.

Something had to be done and quickly as well as cheaply. And so it was. Out of new-car development dust (a mere fifteen million bucks and six weeks from sketches to tooling) the Duster was created. Obviously, it rode on Valiant underpinnings and shared its front end sheet metal. But the transformation from the boxy donor to the bumble-bee shaped Duster was a neat trick, especially that first application ever of 45-inch radius curved side glass. It put your head mighty close to the window, but then Duster drivers were more likely to be wearing mullets than fedoras.

The Duster was an instant hit: almost a quarter million sold in 1970 alone. How’s that for ROI? Thanks to the little tornado that could, Plymouth reclaimed the number three sales spot in 1971 and 1974. The Duster really was the anti-Cranbrook, if not the Demon; that would be Dodge’s badge-engineered Duster equivalent. As usual, Dodge muscled into Plymouth’s action—when it had any.

Speaking of muscle, the 340 had more than plenty. Advertised at an insurance-friendly 275 horsepower, the informed-user consensus had it pegged at more like 325+. Maximum revs: 6,000. Weight: 3110 lb. Good to go for a six second zero to sixty, and the quarter mile in 14.5 @ 99 mph. That’s with the pathetic little tires of time. Good enough, too, to dust 350 Novas and Camaros all day long. It would take a hemi ’cuda or a healthy 427 Chevy to make the pesky twister eat dust.

Compared to that kind of big-block metal, the Duster 340 was a steal: $2547; that’ll buy you an Aveo in today’s dollars. It was the best dollar to performance equation in the land. Fast fun was dirt cheap in 1970!

But the fun wouldn’t last. Although plain-Jane Dusters stayed hugely popular right to the end, the 340 had its best year in 1970, with over 25,000 sold. It morphed into the de-smogged Duster 360, and by 1975, a mere 1400 were sold. The vortex had dissipated, but not before it became a legend—or a living relic—like this one.

Paul Niedermeyer
Paul Niedermeyer

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  • Ole timer Ole timer on Sep 07, 2009

    I've been looking for a 70 Duster like the one from my early days. 340 4spd. 391 posi. rear end. Black on black w/black pin stripes. The ones I have looked at are advertised as "stock, original, etc" but most have drum brakes, ( disc was standard on the 340 car), wrong dash, wrong year grill, spoilers, ( not even a option on the 70 to my knowledge), on and on. thanks for the article.

  • Nrd515 Nrd515 on Apr 06, 2010

    I took driving lessons in a Dart "Swinger", mostly, and a few times in a black 72 Duster with a 318. They were ok cars, and there are a few of them still around here, including a 71 340 that I would love to have, if I had the cash. It's modded enough that I wouldn't worry about dring it a lot, and it's VERY quick, since most of the mods are under the hood.

  • Rochester "better than Vinfast" is a pretty low bar.
  • TheMrFreeze That new Ferrari looks nice but other than that, nothing.And VW having to put an air-cooled Beetle in its display to try and make the ID.Buzz look cool makes this classic VW owner sad 😢
  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
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