Europe Decides: All Or Nothing For GM. Looks Like Nothing

Bertel Schmitt
by Bertel Schmitt

Friday the 13th was a bad day for GM Europe, and by extension Opel, Vauxhall, and Saab. Ministers of eleven European countries where GM has a presence met in Brussels to decide what to do about the ailing American automaker’s foreign empire. First, they listened to reports by Frederick “Fritz” Henderson, COO of GM, and Carl-Peter Forster, CEO of GM Europe. Then, they decided to do nothing. Even more disconcerting for GM, the ministers decided that no country should do anything to bailout GM unilaterally. “There will be no rescue measures on a national level without prior European coordination,” reports Automobilwoche [sub]. And as if this wasn’t bad enough . . .


Even more ominously, Industry Commissar, Günter Verheugen, and Competition Commissar, Neelie Kroes, insisted that any possible help for any GM-subsidiaries go strictly by the (European) book; the competitive landscape in Europe may not be impaired by help for individual companies.

Sweden’s state secretary in the ministry of enterprises, Joran Hagglund, told reporters after the meeting that officials agreed that sticking to EU rules was paramount, Reuters reports.

“We have to uphold state regulations, not shove taxpayers’ money into companies that are not viable on their own,” Hagglund said.

GM has production in Belgium, Britain, Germany, Poland, Spain and Sweden, with other countries home to suppliers.

GM is currently trying to raise €3.3B in aid. If nothing can be done “without prior European coordination,” there is strong doubt that anything ever will be done. Even amongst the willing, European coordination is a long, drawn-out process. It looks more and more like there is no will to save Opel, and, if anybody asks, Brussels can be blamed. The European countries effectively tied their own hands. As for the chances of ever reaching consensus, listen to what Belgian Economy Minister Vincent van Quickenborne had to say:

“Belgium doesn’t agree with countries taking measures that are only in favor of themselves or different parts of the company in other European countries.” Mind you, this comes from a county where GM has a plant in Antwerp.

In the meantime, Saab and Opel dealers are watching their bank accounts closely. On March 15, the annual incentive and bonus payments for 2008 are due from Saab. Since it’s a Sunday, a lot of Saab dealers will call their banks on Monday afternoon and inquire about incoming funds. Opel dealers are expecting incentive payments on March 20, many of them are due millions. “Suspense is high,” says the German dealer rag Autohaus.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Dave Dave on Mar 15, 2009

    Ingvar - I think you're 100% right regarding the lack of a viable plan. The other evidence confirming that is the speculation about interest in Volvo from the usual suspects and the complete lack of interest by anyone in an equity stake in GME.

  • FromBrazil FromBrazil on Mar 15, 2009

    I agree w/ those above who've said that this is being done 'cause there's no member state to back GM. And as GM fails and disappears you'd have some scraps left over for Euopean companies like VW and group, PSA, Renault, Fiat and even Ford (not to mention assorted Asians) that would gain market share and sales. Yes you can look at the Chrysler story and put out grandiose words supporting "free" markets and capitalism, but remeber, the Europeans are masters at hiding behind words, or giving them just enough of a twist that they can mean anything, which is to say, nothing. Unfortunately, this is a behavior Americans normally cannot understand.

  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
  • GregLocock Not as my primary vehicle no, although like all the rich people who are currently subsidised by poor people, I'd buy one as a runabout for town.
  • Jalop1991 is this anything like a cheap high end German car?
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