Cessna Fights Back Against Motown Mauling With WSJ Ad

Robert Farago
by Robert Farago
cessna fights back against motown mauling with wsj ad

Well good for them. As we said at the time, when used responsibly, a private jet is an invaluable management tool. An executive lording it over a far-flung empire can use private transpo to gather otherwise unobtainable on-the-ground intelligence. (Body language is 65.7 percent of all human communication.) Not to mention instilling the fear of God by all-of-a-sudden showing-up amongst his or her minions. Of course, as far as we know, and they ain’t sayin’ nothin’ (surprise!), that justifiable jet set savvy doesn’t apply to Chrysler, Ford or GM.

Before Congress had a hypocritical hissy fit over the automakers’ airplane fleet, ChryCo CEO Bob Nardelli and Ford CEO Alan Mulally were both using their Gulfstreams as a taxi service home—for both themselves and their families. Not to mention FoMoCo’s El Presidente De Las Americas’ weekend flights to Miami. Oh, and you could write a book about what GM’s management doesn’t know about what’s going on at the sharp end (with or without jet transportation).

Anyway . . .

Nobody’s buying the automakers’ planes; they’re busy depreciating like a stone thrown into a deep dark well. Advertising Age reports on Cessna’s campaign to fight the bailout blowback.

The campaign, created by Grace/Dickerson, Denver, will run in national business newspapers and magazines as well as aviation trades, and will include a public-relations campaign. The PR push will follow the ads, emphasizing economically positive points such as the fact that general aviation (all civil aviation except airlines) is a $150 billion business that employs 1.2 million people. Mr. Stangarone said another point the company will make is that it’s one of the few industries with a positive balance of trade, exporting 40% of its products annually.

Hang on, this sounds a bit like a plea for a federal assistance. I’m Bailout Nation. Fly me! Meanwhike, we’ve got some BIG news brewing on the “jet gate” front. Stay tuned Tango Tango Alpha Charlie fans . . . .

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2 of 13 comments
  • Buzzliteyear Buzzliteyear on Feb 12, 2009

    Once again, did anyone complain (or even ask) if the Wall Street Masters of the Universe took corporate jets to their Congressional hearings? Class warfare, much?

  • Speedlaw Speedlaw on Feb 13, 2009

    A contrarian view: I've never set foot in a private Jet, and my one Concorde experience was at the Intrepid Docked in NYC. For some folks, the corporate jet does make business sense. Many Bizjets can access hundreds of airports that are too small for the normal heavy jet liners. Suddenly you can get more places way faster and with less ground travel hassle. Did you know that Bizjets also fly faster than your regularly scheduled cattle pens ? While the excess is that the jet is then dispatched at company expense to ski in Aspen, if you have a large enough group, it makes sense to get them there fast, easy and together. An acquaintance who works in the ad biz had to pitch a major supplier of sugared water. The whole team got on a jet in NYC, flew to the home base of this soda seller, pitched, and returned, all in one easy day. Compared to the airfares for the ten folks and getting to, from, and through the airports, the Bizjet made sense. I can't get this worked up about it. Letting 50k/week CEO sit in an airport lounge while the planes backup, the Air Crew "times out" and quietly leaves, and the airline takes four hours to find another crew, is a waste of money.

  • Kat Laneaux Agree with Michael500, we wasted all that money just to bail out GM and they are developing these cars in China and other countries. What the heck. I understand the cheap labor but that is just another foothold the government has on their citizens and they already treat them like crap. That is pretty disgusting to go forward to put other peoples health and mental stability on a crazy crazed, control freak, leader, who is in bed with Russia. Thought about getting a buick but that just shot that one out of the park. All of this for the greed. They get what they lay in bed with. Disgusting.
  • Michael500 Good thing Obama used $50 billion of taxpayer money to bail them out and give unions a big stake. GM is headed to BK again with their Hail Mary hope of EVs. Hopefully a Republican in office will let them go BK the next time, and it's coming. The US economy is not related/dependent on GM and their Chinese made Buicks.
  • MaintenanceCosts "Rural areas hardly noticed COVID at all."I very much doubt that is true in places like the Navajo Nation or the Kenai Peninsula in Alaska, some of which lost 2% or more of their population to COVID.No city had a death rate in the same order of magnitude.Low-density living is a very modern invention. Before cars, people, even in agricultural areas, needed to live densely to survive.
  • Wjtinfwb Always liked these MN12 cars and the subsequent Lincoln variant. But Ford, apparently strapped for resources or cash, introduced these half-baked. Very sophisticated chassis and styling, let down but antiquated old pushrod engines and cheap interiors. The 4.6L Modular V8 helped a bit, no faster than the 5.0 but extremely smooth and quiet. The interior came next, nicer wrap-around dash, airbags instead of the mouse belts and refined exterior styling. The Supercharged 3.8L V6 was potent, but kind of crude and had an appetite for head gaskets early on. Most were bolted to the AOD automatic, a sturdy but slow shifting gearbox made much better with electronic controls in the later days. Nice cars that in the right color, evoked the 6 series BMW, at least the Thunderbird did. Could have been great cars and maybe should have been a swoopy CLS style sedan. Pretty hard to find a decent one these days.
  • Inside Looking Out You should care. With GM will die America. All signs are there. How about the Arsenal of Democracy? Toyota?