Podcast: Branding is Genetic

Robert Farago
by Robert Farago
podcast branding is genetic

My step-daughter Sasha and I had a little chin-wag this morning. After debating my potential car “needs” with her in private, it struck me that TTAC’s Best and Brightest might want to hear an 11-year-old’s perspective on high end automobiles. As egghead pistonheads, we often forget the basic appeal of our wheels, and how people outside the autoblogosphere view the apples of our collective eye. So I present my interview with Sash, and invite you to share your progeny’s thoughts about cars in general, your cars in particular and dream machines. [NB: I know the Estoque doesn’t have scissor doors. More’s the pity.]

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4 of 22 comments
  • Sajeev Mehta Sajeev Mehta on Jan 31, 2009

    Sasha reminded me why I loved big American barges when I was her age...and why I choose to never grow up. (muttering) Stupid three-letter luxury cars from GM and Ford (/muttering) Thanks Sash, you're all-righty in my book.

  • Davekaybsc Davekaybsc on Feb 01, 2009

    Harvey, it's actually pretty easy to get a ride in a Boxster if you're 34, go to a dealer and ask for a test drive. As for first cars, a Civic or Mazda3 would be much better choices than a GTI.

  • CAHIBOstep CAHIBOstep on Feb 01, 2009

    While riding in the back seat of my Dad's various Lincolns as a kid, I wanted my first car to be an ambulance. For whatever that's worth.

  • Domestic Hearse Domestic Hearse on Feb 02, 2009

    From the mouths of babes... Seriously, Farago. When you were on about the IS-F, I was alright with that. Not that I want one - a glorified Corolla with a big engine and handling package. But, if you like it, go for it. But to trade a Boxster for a 4-door compromise? C'mon. The Lexus will never be as sharp, or as beautiful, or as satisfying. Sure, your Toyota will have a back seat for the kids -- but the kid has already said...meh. Keep the Boxster. Purity of purpose. Clarity of execution. Don't swap it for a glorified compact because it's got a crappy little backseat. If you do, you'll regret it after your first solo drive through the twisties. Not as good. Not as fun. And now you have room for the schnauzers and kids in back. Even less fun.