AT&T To Launch In-Car Satellite TV
Kids rule, telecoms drool. In this case, AT&T figures pester power will entice car owners to stump-up $1299 and $28 a month for an in-car satellite TV system. That and installation charges for a roof-mounted antenna pod thingie that will do for automotive aerodynamics what the Olsen twins did for the food pyramid. AT&T calls the service “ Cruisecast,” ignoring the obvious connection to the Al Pacino movie and lifestyle choice known as Cruising. And what’s with that satellite following the car? Anyway, “A final channel lineup is still being developed,” PC World reveals, quoting this morning’s press release. “But AT&T says it will include lots of family-friendly entertainment, including Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC.” I know what you’re thinking: HOW much? And if you’re geeky, you’ll wonder how AT&T TV can keep on keeping on when it’s out of sight of the company’s birds. All hail its “breakthrough buffering technology keeps the show going even when you’re under a tunnel or other line-of-site obstacle.” Just in case that doesn’t fly with car buyers/owners, Avis and Budget car will offer Cruisecast in some of its rental cars for $9 a day or $63 a week. Or you could just toss a couple of iPhones in back.