Aston Martin Death Watch?

Robert Farago
by Robert Farago
aston martin death watch

The Aston Martin factory in Gaydon is moving to a three-day work week, as demand for the eternally troubled supercar maker’s mechanically-plagued products craters. The BBC reports that the marque’s masters are putting the best possible spin on the move, which is fooling nobody. “The company, based in Gaydon, Warwickshire, said the new Monday to Wednesday shift pattern was temporary and affected just under 600 staff. The employees’ hours will be ‘banked’ and claimed back by the firm later. The firm, which announced 600 redundancies in December, said it had consulted unions over the move. Three hundred staff have already left and it is in the final stages of consultation over the remaining 300. It will employ 1,250 staff at Gaydon following the planned redundancies.” But wait! Here comes the cavalry!

“The move comes as the government announced a potential £2.3bn tax payer bailout for the industry, which has been badly hit by the recession.” Only Aston Martin is no longer an English firm. And that the Kuwaitis who own it, Investment Dar, were looking to off-load their shares. In any case, enter the Rapide. What happens if that dog won’t hunt?

Join the conversation
4 of 12 comments
  • RetardedSparks RetardedSparks on Jan 28, 2009

    C'mon Tata! Buck-up to save another Empire relic!

  • BlueBrat BlueBrat on Jan 28, 2009

    Ashame, it's nice to have options (I'll never have) in the exotic segment outside of Ferrari, Porsche and Lambo. Here's hoping Maserati doesn't follow next.

  • PeteMoran PeteMoran on Jan 28, 2009

    Monday to Wednesday. What, no Friday lemons anymore? Jeremy Clarkson will be very pleased.

  • Phil Ressler Phil Ressler on Jan 28, 2009

    Egads...what is with that front overhang? Puts a '90s Camaro to shame. That notwithstanding, Astons are beautiful cars, but anachronisms all. Maserati has stolen Aston's raison d'etre and doing it better, so this is a loss we can afford to accept. Porsche can corner the market on misshapen, inappropriately low sedans and no one will care. Phil