How Stupid Does Cerberus Think We Are?

Robert Farago
by Robert Farago

Cerberus is the highly secretive private equity company that owns Chrysler, the ailing American automaker that just scored $4b from the Troubled Asset Relief Program (TARP). Cerberus also owns 51 percent of lender GMAC (soon to be less) and all of Chrysler Financial Services. And a lot of Burger Kings. Anyway, The New York Daily News reports today that “Cerberus says it will invest the first $2 billion of Chrysler Financial profits back into the financing arm’s parent automaker.” WHAT PROFITS? This horseshit comes hard on the heels of Cerberus pledge not to take any profit on Uncle Sam’s forthcoming $4b “investment” in Chrysler. WHAT PROFIT? CEO “Boot ’em Bob” Bob Nardelli and his golden parachuted pals want us to believe that Chrysler is determined to become a profitable automaker. Is there anyone who actually believes that? FYI, make the jump for Cerberus’ reason why Uncle Sam must boldy go where the equity firm fears to tread.

From The Wall Street Journal’s Deal Journal, Dec. 17:

Cerberus has invested all it is allowed to in Chrysler: The $27 billion Cerberus manages isn’t cash on hand. Cerberus’s charter maintains that the firm can’t put more than 5% of its assets into any one investment; to buy Chrysler in the first place, Cerberus had to seek permission from its limited partners to bend the rules of the charter. To inject more money into Chrysler, Cerberus would have to again seek permission. And the chances are slim that the LPs would agree to invest–and potentially lose–another batch of money on an auto maker so close to bankruptcy precipice that it has hired bankruptcy advisers. Cerberus’s LPs know what everyone else knows: that the financial tsunami of the past few months has wiped even more of the value from auto makers than would otherwise be the case in an economic downturn. ‘The timing of the investment was unfortunate,’ this person said, and Cerberus ‘can’t recover.'”

Says who?

Robert Farago
Robert Farago

More by Robert Farago

Comments
Join the conversation
2 of 10 comments
  • Dilbert Dilbert on Dec 25, 2008

    Well, a billion here, a billion there, and pretty soon, we are talking real money.

  • Sajeev Mehta Sajeev Mehta on Dec 25, 2008
    Pch101 : We all know that GMAC isn’t turning a profit. You can’t possibly think that Chrysler Financial is likely making a profit from financing the sale of Chrysler vehicles if the dealers can’t move them and customers aren’t buying them. Pretty much my thinking too. Not to mention the chatter (and action?) on bringing back the Sales Bank, and the current shutdown at all Chrysler factories. It all spells doom for Chrysler Financial, and its pretty hard to believe anything Cerberus says about their secretive basket-swapping.
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
Next