DetN Reveals Ford's Not-So-Secret Secret Plan For Survival
Build cars people want to buy and sell them at a profit. There. Now you know. Didn’t quite catch that? “We’re only going to be in business if we create products that people really do want and value,” [Ford CEO Alan] Mulally told The Detroit News in an exclusive interview Tuesday. “This is the essence of creating a viable Ford.” Quite why scribe Bryce G. Hoffman thinks this is some kind of revelation escapes me entirely (so to speak). No wait! It’s not a revelation; it’s an EXCLUSIVE! My guess: Ford PR gave Bryce exclusive access to Big Al where he couldn’t reveal anything of a commercially vital nature; which is a bit like making out with Adriana Lima without being able to go to second base (or so I imagine). In any case, we learn sweet F.A., other than Bryce loves him some FoMoCo and there’s a Thunderbird Room on the eleventh floor of the Blue Oval HQ (which several of our Best and Brightest knew anyway). Oh hang on; “Benefits, including the bonuses paid to Mulally and other senior executives, are being cut.” A story! An honest-to-God this is news news story! So, spill Bryce. Who? How much? Bryce? Hello? Sigh. OK, I’ll make the call. Do I have to do everything around here myself?