By on November 13, 2008

Build cars people want to buy and sell them at a profit. There. Now you know. Didn’t quite catch that? “We’re only going to be in business if we create products that people really do want and value,” [Ford CEO Alan] Mulally told The Detroit News in an exclusive interview Tuesday. “This is the essence of creating a viable Ford.” Quite why scribe Bryce G. Hoffman thinks this is some kind of revelation escapes me entirely (so to speak). No wait! It’s not a revelation; it’s an EXCLUSIVE! My guess: Ford PR gave Bryce exclusive access to Big Al where he couldn’t reveal anything of a commercially vital nature; which is a bit like making out with Adriana Lima without being able to go to second base (or so I imagine). In any case, we learn sweet F.A., other than Bryce loves him some FoMoCo and there’s a Thunderbird Room on the eleventh floor of the Blue Oval HQ (which several of our Best and Brightest knew anyway). Oh hang on; “Benefits, including the bonuses paid to Mulally and other senior executives, are being cut.” A story! An honest-to-God this is news news story! So, spill Bryce. Who? How much? Bryce? Hello? Sigh. OK, I’ll make the call. Do I have to do everything around here myself?

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12 Comments on “DetN Reveals Ford’s Not-So-Secret Secret Plan For Survival...”

  • avatar

    Thanks God they got it! The rest is so easy even Toyota could do it!

  • avatar

    Maybe finally they got it. Up until now it’s hard to understand what they were trying to do. Was their plan building junk and hoist the patriotism flag to get people to buy. Or was it massive advertising to get people to buy unsuitable but profitable SUVs. Or is begging the government to reward bad management the plan. Building good products that people want to buy, that is so novel, for an American car company.

  • avatar

    When Chrysler is a smoking hole in the ground and GM is a shadow of its former self, with two brands and one remaining customer, Ford will look like geniuses in hindsight for hiring a true outsider with actual experience in reviving the fortunes of a large multi-national manufacturing company to take the helm from another inbred Detroit insider.

    I’m not laying bets on the levels of Ford’s success though, merely its survival.


  • avatar

    Ingenious. Who’da thunk it!

  • avatar

    Ingenius! High 5, Big Al! Worth every penny of that $30M!

  • avatar

    When do they start??

  • avatar

    They don’t have to outrun the bear, just the two fat guys who are also running away. Ford would be one of the biggest benificaries from a Chrysler and/or GM C11. They would be able to pick up most of the government fleet and remaining xenophobes.

    Having witness the cram-down carnage at Chrysler and GM the UAW would be more willing to negotiate.

    Mulally already has a proven track record of turning around a bloated unionized manufacturer with Boeing. Contrast that with a delusional insider or the boob who screwed up Home Depot.

  • avatar

    Actually, Ford stepped into a pile of shit, while GM and Chryco fell in…

    The crap-tastic Focus sells because it’s cheap and fuel-efficient (better than the smaller Aveo, I’ll bet).

    They’ve also been shrinking/consolidating their dealer network for some time, too.

    Their near future looks bright, too if they can get the Fusion Hybrid to market, they can probably make a dent in Prius’ market share.

    But, they have to get their Euro designs here quickly, to strike while the iron is hot.

  • avatar

    Well…wake me up when Ford builds something desirable…

  • avatar

    Wait, was there anything actually new in this article? No, not really. We’ve known for two years that Ford’s turnaround was going to be “product-driven” (whether or not you believed it), and it takes about 3 years to execute a new product. We are just now three years in from Mark Fields rejoining NA and will be three years in from Mulally joining in September next year – you can see inflection points in the product lines with both these exec changes.

    I suppose it’s good to know that they are preserving their product plans, but it’s still not new ground.

  • avatar

    @Robert SD, et al.

    Its not a revelation or breaking new ground for Ford, but it IS compared to what GM and Chrysler are doing.

    While Ford is going full steam ahead with a product-driven revival, even if it means burning through a lot of cash and risking the entire company (literally, from the buildings to the logos), GM and Chrysler are just cutting products and development to try and get by.

    DetN really was giving a back-handed comparison to show why GM and Chrysler are failing, and why Ford is likely to be the last one standing without a major reorganization.

  • avatar

    Citing dire economic conditions at Ford Motor Company, the patriarch of the Ford Family, William Clay Ford, Sr., was forced to announce the sale of his NFL Franchise, the Detroit Lions…

    If only dreams came true…

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