Volt Birth Watch 99: Volt Schmolt

Robert Farago
by Robert Farago
volt birth watch 99 volt schmolt

We’ve given Alex Taylor III grief about remaining in Detroit denial. Well, you can forget all that. Fortune‘s Senior Writer rips GM’s plug-in electric – gas hybrid a new asshole in his latest epistle “Will the Chevy Volt save the world? Please! It isn’t even enough to save General Motors.” In paragraph two, Taylor’s unloads both barrels of his rhetorical shotgun. “To put the Volt in perspective, it is an expensive, low-volume automobile that will have no visible impact on GM’s market share, CAFÉ average or profitability. One cynic calls it ‘a Viper for tree huggers.'” I’d lose the diactritic mark over the “E,” but you can’t fault the man’s logic. “Even if GM can meet its deadlines and the Volt turns out to be a huge success, it isn’t going to matter to most people. At best, it will become a second or third car in the garages of the affluent.” Nor can you question Taylor’s TTAC-like editorial commitment, or penchant for Parisian metaphors. “Except for its celebrity appeal, the Volt is about as relevant to the survival of GM, much less the world, as Paris Hilton is to the future of Western civilization.” [thanks to mudhen for the link]

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4 of 16 comments
  • M1EK M1EK on Sep 23, 2008
    Clearly, the Volt won’t save GM, but it is a good starting point for the future. The Volt isn't a good "starting point" - if you actually believe, it's a big leap. A good starting point would be building hybrids that don't suck. Or, heck, even normal small cars that don't suck. GM got caught with their pants down - the Volt was originally just a FUD project to hold off the Prius until gas got cheap again. Now it's a FUD project to get a big bailout. In neither instance is it necessary that it actually sell.

  • Dutchchris Dutchchris on Sep 23, 2008

    Actually the Volt could be one of the most profitable cars GM ever build. If it succeeds in it's secret mission: create the goodwill GM and the other big 1.8 need to get their $ 25 billion bailout money from the US government.

  • BTEFan BTEFan on Sep 23, 2008

    I just like to see Paris Hilton confused. That is the laugh du jour. And so is the price tag of the Volt. I thought it was going to be Prius priced. Yep, dead in the water - sort of like Paris Hilton's career - if she ever had one. mg

  • Robert Schwartz Robert Schwartz on Sep 23, 2008

    "diactritic mark" -2 misspelled and redundant. " diacritic" is defined as a "a mark, point, or sign added or attached to a letter or character to distinguish it from another of similar form, to give it a particular phonetic value, to indicate stress, etc."