Lexus Busted For Greenwash Lies. Again.

Edward Niedermeyer
by Edward Niedermeyer
lexus busted for greenwash lies again

For the second time in just over a year, Britain’s Advertising Standards Authority has busted Lexus for making unsupported “green” claims in an advertisement. The Guardian reports that a recent ad for the Lexus RX400h has been pulled for implying “that the car caused little or no harm to the environment and gave a misleading impression of the car’s CO2 emissions in comparison with other vehicles.” The ad which asserted that the hybrid RX was “perfect for today’s climate (and tomorrow’s)” caused four complaints to the ASA, which apparently is enough to get an ad pulled in the Land of Hope and Glory. Meanwhile, Lexus said that the use of the word “climate” in the ad was meant to operate at “two levels.” As Farago says, irony is a bitch.

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  • Brush Brush on Sep 25, 2008

    Perhaps though, the govenment(s) could mandate this tree planting for every vehicle sold. Just imagine planting enough trees to offset your SUV emissions then plant some more to get "green" credits against the fuel consumption in future. Then you can hafe CAFE and CATP Corporate Average Tree Planting. Then turn the trees into E85 to fuel your vehicles into the future. Utopia is within reach!

  • 1996MEdition 1996MEdition on Sep 25, 2008

    Death to the offenders.....they produce more CO2 with every breathe the exhale. By sitting on my couch and watching football all weekend, I have reduced my CO2 emissions by not breathing as much.....althought there is the trade off of additional nitrogen expellation due to the beer and chili-cheese nachos. Can I advertise myself as green on dating websites now?

  • Raskolnikov Raskolnikov on Sep 25, 2008

    I feel like Nelson on "The Simpsons." I just want to point at Lexus and say "HA HA" in that sing song voice of his. Really though, I'm amazed at what people raise hell about anymore.

  • The duke The duke on Sep 25, 2008

    Hmm. I'm not a big fan of Toyota, or their holier-than-thou attitudes with the hybrids, but this scares me. This ad was pulled because they embellished facts? Well based on that there should be no advertising for cars at all. Or advertising in general. No, what we have here is the Green Police on patrol whitewashing everyones minds with what can be published. If a claim is BS, people should judge for themselves. If stupid peolple believe the claim and buy the car, they deserve to be suckered. The rest of us can ignore it. People complain about the Patriot act but Britain has removed even more civil liberties. First its advertising. Then editorials are censored. Where does it stop? In stead of laughing at Toyota we should all be outraged.