Ford's Fields: Don't Blame ME You Bastards
So Ford's President of the America's, Mark Fields, did his stint at the Traverse City auto industry management mahalo. Ford was kind enough to publish the formerly private jet-setting Fields' speech, which we present below. His opening theme is clear (expressed above): "I also have been watching some of the recent commentary – including from speakers this week – about who's to blame for the auto industry not anticipating the dramatic increase in fuel prices and the accelerated segmentation shifts this year. But I really wonder if that is where we should be spending our energy as industry leaders." No, of course not. (Ignoring the fact that Fields was in power way back then.) Even stranger: "While none of us would have planned for the sharp downturn in the industry or the dramatically accelerated segment shifts, we are seizing the opportunity in a dramatic way." Would have? Yes, the guy's got a 'tude. "Some of our rivals snickered when we first starting talking about EcoBoost nearly two years ago – but it's interesting to see others trying to catch up with us…" To be fair, Fields is making all the right noises, plan-wise. But you have to wonder why such a shoulder-chipped old school Detroit apologist (and aspiring CEO) wasn't swept away by Alan Mulally's new broom.
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